With new tactics needed to grab the right kind of customer attention, it is crucial to revamp not just your sales practices but also salestech – here’s what the leaders in B2B sales are doing:
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SalesTech Quote-of-the-Week!
From trackable content metrics and proven returns on investments to simplified mobile access to relevant sales collateral, AI has become the backbone of an efficient sales and marketing workflow. This technology is being used effectively to help marketing teams better understand their prospect’s customer content needs by offering detailed analytics that uncover which collateral was most digested by recipients.–Debra Cancro, SVP of Data Products at Bigtincan
Top SalesTech News of the Week: 11th to 15th April
- Sendoso Invests Over $40 Million in Future of Work with New Arizona Office and HQ
- Conga Announces Accelerated Customer Growth in Contract Management Market
- Uniphore Acquires Colabo to Deliver Knowledge AI and Automation
- Tangoe Launches New Partner Experience Program for IT Expense Management and Advisory Services
- VERB’s MARKET Livestream Shopping Platform Debuts Standalone Storefronts
SalesTech QnA with the Expert
You have to choose the right customer engagement model based on a number of factors: the complexity of your product, the cost of your solution, your target customers and your GTM strategy. There are others to think about but I believe these are some of the most important considerations. If you are truly revamping, I believe any change in an engagement model should start with soliciting feedback from the existing customer base. Customers want to engage in different ways and are demanding a better experience, pre- and post-sale.– Rich Hoyland, Head of Sales at Anyscale
Top B2B Sales and SalesTech Articles on Competitive Intel, Data and E-Commerce, Personalization in Sales
- Dominate Your Market In 2022 with Competitive Intelligence
- How Data Shapes the E-Commerce Industry
- Benefits of Personalization in Sales
- Value Management Platforms – How B2B sales and marketing teams can Benefit from it
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai
Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift
Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign
