SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Playvox, Salesloft, Conversica, ServiceNow and more!

In a digital-first selling world, what are some of the top practices that sales leaders need to ensure their teams keep optimizing? Catch more from this latest weekly highlight.


SalesTech Quote-of-the-Week!

2022 is going to be all about getting more sophisticated about fundamental acquisition and retention strategies. Smarter, more advanced retailers are going to separate themselves from the field by collecting and using data in ways that bring in better, more qualified potential buyers. Whether it’s online or in-store, creating a bigger funnel, acquiring more potential customers, is expensive. The real value comes with using data to acquire more qualified buyers.

Mike Welsh, Chief Creative Officer at Mobiquity

Top SalesTech News of the Week: 04th to 08th April

SalesTech QnA with the Expert


I’m a strong believer in sales linearity; it’s a great benefit for the company in the long run and a compelling event is seldom based on an end-of-quarter moment. Having your teams focused on linearity is a great catalyst that ensures they make proper use of all the salestech at their disposal, they adhere to processes, and they keep a healthy pipeline. – Dagbert Sansen, General Manager for the Americas at Akeneo

Top B2B Sales and SalesTech Articles on Benefits of RFP, Identity Management, Sales Enablement and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign