SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Outplay, CommerceHub, Bolt and more!

What are some of the top social channels that B2B sales teams should focus on more to drive faster sales impact? Uncover some of the latest thoughts from top industry leaders from this weekly highlight:


SalesTech Quote-of-the-Week!

Okay, so a lot of salespeople today still confuse CRMs with sales engagement platforms or think they are interchangeable. That’s not true. CRM is your system of record and sales engagement is your system of engagement. There is a huge difference between both platforms. If you’re using a CRM, that’s a good start. But a sales engagement platform can really drive up efficiency and revenue, and offer incredible RoI.

Laxman Papineni, CEO at Outplay

Top SalesTech News of the Week: 05th Sept to 09th Sept

SalesTech QnA with the Expert

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Probably the most significant lag in current compensation models is the time it takes to analyze and design new compensation plans, which typically takes months. When sales compensation plans are being analyzed and designed based on lagging data, and then patched when the full year of data is available, they’re already behind the current business context. If the market conditions change rapidly, as they did at the beginning of 2020 or 2022, organizations are unable to analyze the impact and react to it by adjusting the compensation plan.-Eliot Offutt, VP Implementation & Onboarding at

Top B2B Sales and SalesTech Articles on eCommerce, Maintaining Deal Health, Brand Partnerships and more…

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 135: B2B Growth Hacks and Best Practices with Andy Champion, VP and General Manager of EMEA at Highspot

Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze