It’s the first week of a brand new year and it’s time to prepare for newer trends, innovations and tips that can enable better salestech and sales alignment and output. Catch a few tips from this weekly highlight!
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SalesTech Quote-of-the-Week!
Sales is going through a massive transformation, with buyers being much more educated about the needs they have, and the requirements they need to address. To drive business value, one needs to understand the initiatives that are important to the customer. Unpacking and truly understanding the business issues a prospect faces, allows them to serve their needs. Customers don’t necessarily buy what you do, they buy why you do it. Translated, that means we need them where they are, spend energy really driving into deep discovery, to unlock the joint potential of our capabilities that can match their vision. –John Giacomini, Senior Vice President of Sales at North America, Netskope
Top SalesTech News for the Last Week of 2021!
- BestRx Announces Integration with STAT Overnight Delivery
- Focal Systems Raises $25.8M in Series B Funding to Automate Retail Globally
- Catsy Joins eComEngine’s Partner Program for eCommerce Solutions
- Modula’s New Guidebook Explores How e-Commerce Fulfillment Centers Can Overcome COVID-Related Challenges
SalesTech QnA with the Expert
With the rise of a generation that would much rather watch/look at something vs sit/read, there is going to be a growing trend of more visual content including pictures/videos (long and short form)/memes/diagrams/infographics. As more people shifted online during the pandemic, live streams were increasingly used to host public events/meetings on platforms like Twitch.
Attention spans are shrinking — In a mobile first/mobile only world, you have less time to grab people/attention spans are shorter so rich content drives engagement/traction/growth. –Paige Arnof-Fenn, Marketing and Business Growth Head at SavvySME
Top Sales and SalesTech Articles on Digital Transformation, Customer Loyalty, Top Sales Start-ups
- Leveraging Online and Offline Experiences to Boost the B2B Customer Journey
- Best Practices for Defining Sales Territories for B2B Sales Teamsbig-top brands are doing this
- Why Are Identity Resolution Platforms Essential for Sales and Marketing Teams?
- Sales Teams: Connect Content to the Buyer Journey for Better Conversions
- The Importance of Call Tracking in B2B Sales
