What current day changes in customer buying trends are significantly impacting marketing and sales? And what should sales leaders do to ensure their team’s success throughout this evolution? Uncover some key tips with this weekly highlight:
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SalesTech Quote-of-the-Week!
Several major changes are affecting B2B marketing and sales teams today. The biggest is the decline in the effectiveness of many of the tactics and tools currently used in B2B. For example, email blasts that come from either marketing or sales. Many of us have lost patience with the spray and pray email blasts that used to yield results.
Top SalesTech News of the Week: 22nd August to 26th August
- Highspot and Salesloft Deepen Partnership to Help Salespeople Better Engage Buyers at Scale
- Salesloft Launches First-of-Its-Kind Sales Coaching Innovation
- Medallia Acquires Mindful, the Global Leader in Contact Center Callback Technology
- AI Raises $3.5 Million led by Innovation Endeavors to Transform B2B Sales Pipeline Readiness Across Marketing and Sales Teams
- Outreach Delivers New Innovations Across Its Sales Execution Platform
- Phocas Announces New Sage Intacct Integrations and Marketplace Listings
- Pace Raises $5M to Integrate Product-Led Growth With Enterprise Sales
- Chili Piper Acquires KosmoTime to Build the Next Generation of Smart Calendars
- Birdzi Redefines Personalization With VISPER 2.0, A Hands-Off Solution that Creates Customized Offers Specifically for Each Shopper
- Lily AI Closes $25M Series B to Bring the Language of the Customer Across the Entire Retail Value Chain
SalesTech QnA with the Expert
Digital accessibility remains a challenge every industry, organization, and business faces today. While many organizations start their accessibility journey by focusing on B2C, the need for equal access includes far more than just consumers. Your employees, job applicants, potential customers, and business partners require digital accessibility too.- Glenda Sims, Chief Information Accessibility Officer at Deque Systems
Top B2B Sales and SalesTech Articles on eCommerce, Partnership Business Models, Improving Overall Deal Health
- ECommerce Companies Around the World with Exceptional User Experiences
- Effective Ways to Maintain Deal Health
- How Brand Partnerships Enable Better Revenue
- How to Diversify Your Partnerships and Commissioning Capabilities
- Compliance by design – adhere to regulations without sacrificing service excellence
- How To Find And Hire Your First VP Of Sales For Your Startup
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze
Episode 132: Biggest B2B Sales Learnings with Astrid Boer Masle, VP of Sales, EMEA & APAC – RFPIO
Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift
