SalesTech Star

SalesTechStar’s Sales Technology Highlights of The Week: Featuring Aircall, Rhetorik, BigCommerce, Zoom and more

The new realities of today’s business dynamics demand an overhaul of concepts and processes for customer facing teams. Track some of the latest trends and evolutions from this latest sales and salestech weekly highlight by SalesTechStar:


SalesTech Quote-of-the-Week!

There are two primary ways digital identity can help sales teams drive customer engagement initiatives. First, solutions like ours can help ensure that sales and marketing are connecting with the right people on the right channel. Our solutions can, for instance, help identify when a number changes owners, or if a phone number is a landline, VoIP, or mobile number. This intelligence can signal that you need to refresh a customer’s contact information, or if they can receive a text message to that number. Second, digital identity can lower friction in the signup and account creation process without sacrificing security. This is important since customers will abandon signups that have too many steps or hurdles.

Aaron Seyler, Senior Vice President of Sales at TeleSign

Top SalesTech News of the Week: 21st to 25th Feb

SalesTech QnA with the Expert


Many companies have knowledge management systems that look like the Library of Congress. In business, we need to make our processes as efficient and straightforward as the Interstates. We must prioritize the customer agenda – their goals – over our systems and internal processes.

David C Williams, Assistant Vice President for Automation at AT&T

Top B2B Sales and SalesTech Articles on Sales Messaging Tips, Identity Resolution Benefits, Contactless Shopping Trends and more

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic