While building out your sales tech or mar tech stack, it is crucial to identify tools that enable a global team to move with speed while unifying lead and customer updates.
Catch more in this highlight of the week!
SalesTech Quote-of-the-Week!
B2B teams don’t educate themselves enough about the tools and techniques that are out there. Just like every other part of our lives, technology is changing things very quickly. There are a myriad of new SaaS-based tools to solve problems, and clients (as well as customers) are more willing than ever to engage with you quickly and meaningfully online. In order to see this and take advantage of it you have to be constantly adapting and evolving your go-to-market model. –Jarrod Johnson, Chief Customer Officer at TaskUs
Top SalesTech News of The Week: 18th to 22nd Jan 2021!
- Infosys Builds applied AI Cloud, Part of Infosys Cobalt, to Democratize AI Within its Workforce and Expand Ability to Drive AI-driven Transformation for Enterprises
- Atos and IBM Collaborate to Accelerate Digital Transformation in the Enterprise with AI and Red Hat OpenShift Technologies
- Google Cloud Launches Product Discovery Solutions for Retail, Bolstering Personalized Online Shopping
- Hewlett Packard Enterprise Adds Remark Holdings as a Technology Partner
- Agiloft Announces Agiloft Contract Lifecycle Management Software on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace
- Cognizant to Acquire Magenic Technologies, Strengthening Digital Engineering Capabilities
- HP Announces Executive Leadership Appointments
- Criteo Builds Out Roster of New Talent to Accelerate Execution on New Vision
- Sitecore Announces Lee Miles as Chief Customer Success Officer
- PandaDoc Partnership with Canva Gives Competitive Advantage to Organizations for Document Generation
- SAP and Microsoft Expand Partnership and Integrate Microsoft Teams Across Solutions
- RingLead Expands Enterprise Sales Team to Scale and Support Growth
SalesTech QnA with the Expert
Organizations don’t always realize that life is harder when you don’t start with good tools. They also don’t realize that good tools aren’t too far out of reach for growing companies. My best advice would be for companies to sort out their business goals and how they will try to get there, then determine which solutions belong in their tech stack and which ones don’t. From the digital marketing perspective, it’s important to use tools that are collaborative and integrate with each other. It not only saves time (and time is money), but it also allows consistency and stability for strategic efforts. –Sam Holding, Head of International at SparkPost
Top Articles on Improved Sales Messaging Tactics, Sales Automation and Sales Success Tips
- How do you Alleviate Common Product Marketing and Sales Messaging Challenges?
- Top Marketing Automation and Sales Automation Providers of 2020 – a Round Up
- Finding Sales Success in 2021
- A ‘Now or Never’ Moment: Why (and How) Car Brands Must go Digital
- Welcome To The Age Of The Automated ExperienceÂ
We’ve Got Some Exciting Conversations for you On The SalesStar Podcast, Including a Special Guest Episode with Xactly and Salesforce. Hear More:
