SalesTech Star

Sales Technology Highlights of The Week: 08-March-2021: Featuring Informatica, Pipedrive, Outreach, Gong!

Will people-based advertising and selling techniques evolve further as marketing and sales teams continue to find new ways to reach their target audience with action oriented sales messaging and campaigns?

Find out in this sales tech weekly highlight:

SalesTech Quote-of-the-Week!

Marketing and sales teams have now realized that there’s no going back to what was possible before the pandemic and adjusting to a permanent work-from-home (WFH) audience is required. Additionally, salespeople need continuous marketing support and there is no one-size-fits-all digital marketing solution.- Dmitri Lisitski, CEO and Co-founder at Influ2

Top SalesTech News of The Week: 01st March to 05th March 2021

SalesTech QnA with the Expert

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Over the last few months, we’ve been running ABM programs for some of our largest global enterprise customers (IBM, Cisco, Dell) to let them know our solutions can extend beyond individual silos (sales, marketing, training, onboarding) to create long-term, cross-functional value and ROI. To do this, we ran a series of LinkedIn sponsored ad campaigns (with short videos) showcasing our digital customer applications being used by our customers to communicate their complex value differentiation stories across their buyer’s journey (in-person and virtual via events, websites, sales meetings, executive briefing centers, and more). These sponsored ads would go into the LinkedIn feeds of our top-tier audience (e.g. Director of Product Marketing, Event & EBC Manager, VP of Marketing, CMO) at the company we’re actively targeting. The program was pay-per-click, so we were generating tons of awareness but only paying if someone showed an interest in learning more. This made the campaign extremely cost effective. Dana Drissel, CMO at Kaon Interactive

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The Best Ways to Push Better Sales and Marketing Outcomes in 2021? Be More Creative and Strategic. Catch more from these SalesStar Podcasts: