Will people-based advertising and selling techniques evolve further as marketing and sales teams continue to find new ways to reach their target audience with action oriented sales messaging and campaigns?

Find out in this sales tech weekly highlight:

SalesTech Quote-of-the-Week!

Marketing and sales teams have now realized that there’s no going back to what was possible before the pandemic and adjusting to a permanent work-from-home (WFH) audience is required. Additionally, salespeople need continuous marketing support and there is no one-size-fits-all digital marketing solution.- Dmitri Lisitski, CEO and Co-founder at Influ2

Top SalesTech News of The Week: 01st March to 05th March 2021

• Alchemer Empowers Sales Teams to Deliver Customer-Centric Selling Throughout the Customer Journey
• Lusha Opens First U.S. Office in Boston to Expand Global Growth
• Informatica Appoints New Chief Revenue Officer To Bolster Global Cloud Momentum
• Pipedrive Wins As Category Leader In Gartner Digital Market’s Report
• Pandora Adds InMarket to its Preferred Provider List; Will Leverage its Location Conversion Index (LCI) to Measure Advertising-Driven Store Visits
• Zerto Customers Continue Expansion Of Data Protection And Disaster Recovery-to-Cloud Technology In 2H 2020
• Accenture Acquires REPL to Expand Retail Technology and Supply Chain Capabilities
• Gong Adds Former Tableau EVP Kelly Breslin Wright to Board of Directors
• Costco, Amazon and Apple Take Top Spots in Retail Customer Satisfaction Study
• Outreach Adds Ralph de la Vega, Former Vice Chairman of AT&T, to Board of Directors
• Snapcommerce, Message-Driven Mobile Commerce Platform, Raises $85M USD in Funding Led by Inovia Capital and Lion Capital
• Talkwalker & Trustpilot Team Up to Define the State of Conversation for 2021
• Zoom Announces EdInnovation Award Recipients
• Nintex Workflow Cloud Helps Zoom Improve Channel Order Process
• Fuze Appoints Christopher Jones as Chief Revenue Officer

SalesTech QnA with the Expert

Over the last few months, we’ve been running ABM programs for some of our largest global enterprise customers (IBM, Cisco, Dell) to let them know our solutions can extend beyond individual silos (sales, marketing, training, onboarding) to create long-term, cross-functional value and ROI. To do this, we ran a series of LinkedIn sponsored ad campaigns (with short videos) showcasing our digital customer applications being used by our customers to communicate their complex value differentiation stories across their buyer’s journey (in-person and virtual via events, websites, sales meetings, executive briefing centers, and more). These sponsored ads would go into the LinkedIn feeds of our top-tier audience (e.g. Director of Product Marketing, Event & EBC Manager, VP of Marketing, CMO) at the company we’re actively targeting. The program was pay-per-click, so we were generating tons of awareness but only paying if someone showed an interest in learning more. This made the campaign extremely cost effective. – Dana Drissel, CMO at Kaon Interactive

Top Articles on Cloud Platforms for Sales and Marketing, Intent Data in Sales and Consumer Insights:

• The Future of Cloud-Based WorkForce Management Systems
• Why Sales Should Rely On Intent Data, Not MQLs
• How AI and Consumer Insights Helped Businesses Survive the Avalanche of Data on Holidays
• Evaluating Today’s Changing Point of Sales Systems: With Mogens Helmuth Pedersen, CTO at Basware
• A Short Round Up Of Top Global Sales Enablement Software Providers (From 2020!)

The Best Ways to Push Better Sales and Marketing Outcomes in 2021? Be More Creative and Strategic. Catch more from these SalesStar Podcasts: