DeepCrawl, the world’s leading cloud-based technical SEO platform, announced the launch of Automator, a tool that provides SEO quality assurance (QA) by allowing developers to test their code for SEO impact before pushing to production. Automator is designed to enable improved collaboration between developers and SEO/marketing teams so they can easily and proactively mitigate any risks that may lead to a loss in site traffic. As a smart, automated and frictionless tool, Automator provides greater efficiency and significant cost savings for customers.
“DeepCrawl Automator is a very reliable tool. We used Automator, for example, to check if anything is redirecting where it shouldn’t be”
According to the Systems Sciences Institute at IBM, the cost to fix a bug found at the implementation stage is approximately six times more expensive than one identified during production. For any brand making constant website deployments and updates, human error increases the risk of impacting search visibility, rankings and traffic. Automator can run more than 160 tests for SEO in multiple pre-production and QA environments and flag any critical issues that the new release may potentially cause. This helps developers and SEO/marketing teams to work in tandem to avoid linking to or creating broken pages, ensure metadata meets best practices, and be alerted of any SEO regressions. As such, using Automator, brands can mitigate the risk of deindexing revenue-driving pages, which can impact the bottom line.
“DeepCrawl Automator is a very reliable tool. We used Automator, for example, to check if anything is redirecting where it shouldn’t be,” said Sebastian Simon, Senior SEO Manager of Heine. “Before, we had to check everything manually, but with Automator, we can set up tests beforehand and really see what happens. It’s a great relief to know there is something that will notify us if anything has changed.”
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