ROI

When companies start with their Lead Generation efforts, the primary aim is always to bring in more leads to the Sales funnel. The quality of leads is not really a concern at the…
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Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an…
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One of the leading AI-powered Marketing Operations platforms, Metadata.io announced new features for B2B marketers. Marketers can now automatically execute Digital Advertising campaigns…
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We all want to achieve our Marketing goals and drive our organizations forward, and we need the right people at the helm to make this happen. But even if you believe in your team…
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Mornings - you either love them or hate them. But regardless of personal preference, when it comes to Memorial Day email marketing, mornings are a crucial time. As one of the biggest…
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Tell us about journey into Marketing and Sales Technology I am an engineer and have always been passionate about technology. In my last role as a member of the executive committee of…
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Tell us about your role at PartnerCentric. What attracted you to the company? I am fortunate these days to be picky about the roles I take. A member of my team at my last company…
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Marketers Gain Access to TV Commercial Data to Optimize AD Campaigns Across Devices The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to…
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Sales Tech Journey Tell us about your journey into Customer Service. How did you arrive at BookingBug? I have been in customer-centric roles my entire career.  Starting during…
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Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn that will accelerate account-based experiences (ABX) through new marketing solution…
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