SalesTech Star

Former Cognizant Executive Hired As New CFO of Braze, Google Exec Joins Board of Directors

The global customer engagement platform, Braze recently announced the addition of two new executives to its company. While Isabelle Winkles was hired as the CFO (Chief Financial Officer), Tara Walpert Levy was a key addition to the company’s board of directors. Co-founder and CEO of Braze, Bill Magnuson welcomed the two leaders to the Braze team and mentioned that the additions came in at a time when the firm had recently crossed the $100M ARR milestone and was eyeing the future.

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“Both Isabelle and Tara will be instrumental in guiding Braze through our next stage of growth, and beyond,” Bill said.

Braze is known to induce memorable and relevant experiences across customer journeys for brands of all sizes and industries. It helps them cultivate a human connection with consumers with the help of interactive conversations across various channels, thus providing excellent customer experience and improving brand loyalty. The new leaders will help further optimize Braze’s offerings.

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A professional with over 20 years of experience in finance leadership roles, Isabelle joins Braze from Cognizant where she served as the Chief of Staff to the CFO. Prior to that, she had worked with Morgan Stanley for around 18 years in various roles. “The future is bright for rapid growth at Braze, and I’m looking forward to leading the finance team as a strategic partner to the business, in order to support this rapidly expanding company,” Isabelle said.

Tara Walpert, the newest addition to the board of directors of Braze, comes in with over 30 years of experience in the marketing and technology sphere. She currently heads brand and agency solutions for Google and YouTube. She was thrilled at the opportunity of joining the leader in the field of customer engagement. She is of the opinion that it’s important for brands to grow new and existing consumer relationships in order to enhance brand loyalty and increase ROI. She added, “Braze makes it possible for brands to evolve their marketing strategies into well-orchestrated consumer experiences, amplifying the value of their existing technology platforms.”

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