personalization

Former Adobe & Salesforce executive to lead company's marketing efforts Drift, the world's leading conversational marketing platform, announced that Tricia Gellman will be joining…
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Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and…
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Companies are constantly changing and evolving. While this is usually exciting to employees who are privy to the long-term company strategy, these same changes can often feel…
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Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and…
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Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce retailers who find the potential sales lift too tempting to…
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The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and…
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With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current and future approach to Artificial Intelligence.…
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Facebook has announced the launch of a nation-wide campaign to teach UK citizens on how to use FB privacy options. The decision was taken following a survey that revealed that over 20…
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Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If…
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There is no doubt that the shift to “learning from experience” aka learning from data is transforming Marketing as we know it. Artificial Intelligence solves the most nagging problem…
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