OTT

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

Sudipto Ghosh Aug 16, 2018 0

Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership withInscape Data Inc., the leading provider of…
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Sales & Marketing

RhythmOne Guarantees Advanced TV Audience Delivery to Help Marketers and Media Buyers Maximize…

STS News Desk Aug 9, 2018 0

RhythmOne plc (LSE AIM: RTHM), a global advertising technology company, today announced that it will offer United States-based clients guaranteed(1) in-demo delivery of advanced TV…
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Sales & Marketing

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

Sudipto Ghosh Jul 31, 2018 0

comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement.
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Native & Programmatic Advertising

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

Sudipto Ghosh Jun 18, 2018 0

Cross-Screen Audience Validation from Tru Optik is a major milestone that allows campaign measurement across Connected TV to catch up to consumer viewing behavior and lets advertisers…
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Pipeline & Analytics

Amagi Names Deepakjit Singh Chatrath as CEO

STS Staff Writer Mar 14, 2018 0

Leading Broadcast Technology Company, Amagi, Adds Industry Heavyweight Deepakjit Singh Chatrath as CEO to Help Company Continue Its Massive Global Growth Amagi, a global leader in…
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