Mobile Attribution

Tenjin, a global leading mobile attribution platform, recently released its 2021 Hyper-Casual Benchmark Report. The report provides median CPIs for hyper-casual games by country and ad…
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AppsFlyer, the global leader in mobile attribution, announced the launch of Next in Marketing, the company’s new industry podcast. Hosted by Mike Shields, a former Editor at the Wall…
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Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released…
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Belief in a handful of prevalent mobile myths is costing marketers needless time and headaches. And even worse, some of these myths are prohibiting marketers from…
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How does a myth become truth? Repetition, repetition, repetition. And in the mobile marketing realm, we’ve been hearing the same myths for a long time, especially when…
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Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a number of concerns and questions regarding mobile…
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