Marketing tool

When it comes to business-to-business (B2B) marketing and sales, content is the backbone that holds everything together. B2B content, whether it’s blog posts, whitepapers, or webinars,…
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The term ‘rebates’ feels archaic – most people associate it with mail-in rebates advertised aggressively in infomercials or dealership ads. But rebates are still an extremely common…
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Traditionally, content was often thought of as a marketing tool; shared by sales folks when requested but otherwise left in marketers’ hands. But today, content’s role in the sales…
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Today, Giift, the only complete Rewards Management Platform, announced the launch of Giift Engage, a unique marketing tool to drive customer engagement through rewards-based offers.…
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When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in? We all know the…
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