Marketing Strategies

Firmographic data is a set of features related to an organization that can be used to categorize them further based on their size, location, number of clients, type of industry,…
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Industry-leading integration redefines holistic webinar marketing in the age of remote work  Act-On Software, the leading growth marketing automation platform, announced its…
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Report highlights aspects including the scalability of the modern marketing technology platform and real-time versus relevant-time experiences Merkle, a leading technology-enabled,…
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Ceros, an interactive SaaS design platform, launched an extensive industry report “The Embrace of Immersive Content.” The report uncovers current marketing strategies and use of…
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Subway restaurants announced that Mike Kappitt has joined the company in a newly created role as Chief Operating and Insights Officer. Kappitt will lead Subway's ongoing efforts across…
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Gartner Reveals Six Predictions to Guide Marketing Leaders Through Uncertain Times Ahead Shifting consumer behaviors, mounting regulatory pressures, organizational shifts and…
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