Marketing Strategies

If you are a high level executive in a large business, then you know you’re always looking for ways to improve and expand, but chances are you’re ignoring one of the most valuable tools…
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Measuring the Sales and Marketing Effectiveness of your ABM Campaign The power of an Account-based Marketing campaign can be unleashed when sales and marketing teams not only optimize…
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Airlines look to deliver optimal passenger experience to aid recovery post-pandemic, finds Frost & Sullivan Frost & Sullivan's recent analysis of the global airline…
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ShoppingGives, an eCommerce platform that creates purposeful and profitable relationships between brands and nonprofits is pleased to announce the appointment of Molly Trerotola as…
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CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced today it will outline the mobile and omnichannel marketing strategies that will define 2021…
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B2B marketing (business to business) marketing and B2C marketing (business to consumer marketing) have many strategies involved, along with many overlaps. However, the main strategy…
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Fox joins the dynamic team at Moore as part of their investment in people and technology. Moore, a leading provider of performance-driven marketing solutions, announces the hiring of…
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Coveo, maker of the leading relevance platform, today announced Sheila Morin as its new Senior Vice President of Corporate Marketing and Brand. She will play a crucial part in building…
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OneIMS is now a HubSpot Diamond Partner Agency, making the integrated marketing provider one of a select few agencies who have earned this elite status. OneIMS has officially become a…
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Funding, led by TPY Capital, will also be used to expand Konnecto's business endeavors into FMCG and D2C industries in North America and Western Europe Konnecto, the leading consumer…
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