marketing automation tools

In recent years, Account-based selling (ABS) has become particularly popular in the world of B2B sales. In short, it refers to a strategic approach where sales teams focus on specific…
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In business-to-business (B2B) technology sales, identifying buying groups is critical for success. Unlike consumer-facing companies, B2B tech firms typically sell to organizations…
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B2B sales are going digital – and for good reason. Digital touchpoints support a smarter, faster, customer-centric sales process. In fact, Gartner forecasts that 80% of B2B sales…
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