Lead Nurturing

Effective lead nurturing requires seamless collaboration between teams, but marketing and sales often operate in isolated silos, leading to inefficiencies, lost opportunities, and a…
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A research paper from SBI, "Revive Commercial Productivity by Easing Buying Friction," states that to overcome buyer friction, sellers must show that their company can comprehend…
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A sales rep can only spend 39% of his time on sales-related activities? You wonder where the other time of the sales rep is consumed. Well, sales reps utilize the remaining time for…
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In the world of business, a well-executed sales forecast is the compass that guides you through the uncertainties of the market. Sales forecasting is the cornerstone of success these…
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Lead Nurturing: What is it?  It entails establishing connections with customers at each level of the sales funnel and all along their path. It focuses marketing and communication…
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In today's competitive marketplace, B2B sellers must employ various strategies to generate high-quality leads. Cold calling, text messaging, and emailing are three vital methods that…
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Customer Acquisition is the process of acquiring new customers. Investing in a customer acquisition strategy is substantial to attracting the right leads and improves your chances of…
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Even the best sales teams aren’t immune to the sneaky problem plaguing pipelines — revenue leakage. In fact, MGI research estimates that up to 42% of companies experience some kind of…
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Joe Massa, Chief Revenue Officer at Rootstock Software on what it takes for CROs of today to drive business success with the right revtech-salestech tools and strategies: …
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Sales is hard. Whether you’re looking at it from a marketing or sales perspective, getting someone interested in a product or service you offer, and turning that interest into a real…
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