Demand Generation

Acquisition joins together the channel management industry's two top technologies TIE Kinetix's modern Brand Control and Demand Generation Platform takes the work out of…
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Televerde, a fully integrated sales and marketing tech firm, announced the hiring of Toby Parrish as its COO. Toby brings to the firm 25 years of rich experience helping companies scale…
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Marketing and Sales thought-leader Carlos Hidalgo joins us to share his expertise and insights from his 25+ years driving B2B Marketing and Sales initiatives for some of the world's…
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Brightcove Campaign Offers Engaging, Video-Driven Marketing With Insightful Analytics to Measure Performance Across Industry Benchmarks Brightcove Inc. , the leading provider of…
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Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an…
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The Never-ending Confusion between Demand Generation and Lead Generation: The reason many B2B marketers even look-up for the meaning of Demand Generation is often to distinguish it…
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Latest Guidebook Provides a Detailed Overview of Partner Marketing, Including Discussions of Key Challenges, Integrated Tactics and Strategies for Automation ZINFI Technologies, Inc.,…
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Peter Garza’s primary responsibility is to spearhead all marketing initiatives for the company, to accelerate further incremental revenue growth and new customer acquisition.
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Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and…
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Uberflip created new capabilities for ABM in their platform with feedback from existing beta customers like Snowflake, Avanti, and CollabNet VersionOne.
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