CDPs

There were many things that the recent COVID-19 pandemic disrupted across various industries. Arguably, one of the most disrupted ones was automotive. We saw chip shortages, reduced…
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The salestech market is a burgeoning ecosystem, whatever function a sales rep or sales ops personnel needs to pursue, there’s a tool for it. Be it, forecasting, direct dial systems,…
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Integrating its API offering with first partner FUSE Autotech, AutoLeadStar is paving the way for a more connected, digitally-capable automotive industry, giving dealerships the power…
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Advertisers have typically utilized rule-based methods to handle the problem of fragmented data sources, but that is no longer sufficient. The rule-based strategy only works in…
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Digitization is leading to more than just a basic evolution of sales people and sales processes. What does it take for B2B sales teams to keep up with latest trends and sales tactics…
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Independent Study Highlights the Challenges of Bringing Together Different Data Types to Create a Unified Customer Profile Despite all the hype around CDPs, a new study conducted by…
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Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe’s Marketo, Acoustic (IBM) and the…
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