B2B sales and marketing

The task of a sales leader is made easy with the right data and analytics. As a sales leader, you need to stay on top of the entire sales team's efforts and make sure that every team…
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Change is constant and with these everyday changes that businesses worldwide are experiencing, it is important to keep up to date with the latest marketing and sales strategies.…
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The world is in such a strange state these days. On one hand, everything feels like it’s stalled, with large swaths of the population confined to their homes; yet the rate at which…
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"The role of a tech salesperson has evolved in multiple ways and it’s continuing to evolve," shares Tim Nash, Healthcare Head of Global Sales at Virtustream. In the “old days” sales…
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Cold calling is a natural part of most sales campaigns. It is done to persuade potential customers to buy the product of the company or avail its services. It is important to deliver an…
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In this moment of great uncertainty, being fast and flexible is immensely important.  Marketers and advertisers are confronting two direct consequences of the global Covid-19 pandemic:…
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Today’s B2B or tech buyer is smarter than the one of yesteryear and is exposed to an array of information and online resources, all the time. In fact, half of their buying decision is…
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MERGE, a premium storytelling technology company, today announced that Saurab Bhargava joined the agency’s executive leadership team as its first-ever chief digital officer. Bhargava…
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If you are not taking care of your customer, your competitor will. - Bob Hooey Sales is the backbone of any organisation. With the changing times, sales is not only about the right…
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Creating content for every step of the purchase path: awareness, consideration, evaluation, and final buying stage is very crucial shares Sara Moorthy, President and Managing Partner at…
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