Adtech

PremiumMedia360, the global leader in advertising automation solutions, is pleased to announce Cordie DePascale, a highly accomplished AdTech industry executive, is joining the company…
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Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would help customers to reach the right audiences with the…
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Study Shows Brands, Agencies and Publications Are Suffering from Vendor Overload, Point-Based Solutions Unable to Solve Underlying Industry Problems The convoluted digital advertising…
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Tell us about your journey into Marketing and Advertising Technology. How did you arrive at Pocketmath? I’ve had a long career in technology most on the finance side. Very early on…
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Rahul Vasudev, former Mediamath APAC Managing Director heads the APAC office Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, its first international…
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Growth Spurred by Customer Results as PRM Software Becomes Critical to MarTech Stack Allbound, the leading next generation Partner Relationship Management (PRM) platform, announced…
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Following a record European Union (EU) penalty, Google had to revamp its Google Shopping service and create more competition.
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Company Honored with “Best Content Sharing Platform” Designation Sales enablement platform, Evolved Selling™ solution provider, and technology company, Mediafly, today announced that…
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Prior to Eyeota, Pieter de Zwart spent nine years at the Rubicon Project, where he helped scale the business from a 100-person startup to a publicly-traded company.
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By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform to advertisers.
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