Ad Analytics

The Many Faces of Ad Fraud: How to Fight Back

Andreas Sierts May 28, 2020 3

In the so-called “good old days” of digital advertising, you picked up the phone, called an individual, placed your ad buy directly with her or him, and hung up with a high degree of…
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Sales & Marketing

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

Sudipto Ghosh Jul 31, 2018 0

comScore has announced a pilot program for its newest solution aimed to solve the industry’s need for sophisticated cross-platform video advertising measurement.
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