Every business function has to come together  to achieve targets that have been set, whether in terms of revenue or employee efficiency. Two major aspects of your business operations are marketing and sales. In order to be able to communicate well with your existing customers as well as your prospective customers, it is important for your marketing, as well as sales strategies, to be on point and to stay relevant.
 A Sales team has to keep optimizing their process of selling a particular product or service to buyers in order to ensure that a successful deal is bagged within a certain amount of time. Another reason that sales needs to be keep optimizing their process is to increase the actual number of products or services sold to buyers.
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When you have a product or a service and wish to sell it to prospects within a shorter timeframe, it is important to understand and segment your customer audience properly. This will help you devise a marketing or sales strategy that appeals to the customers and makes them interested sooner in the buying journey. With the right tools and strategy, you will be able to understand what your target audience needs, and what changes need to be incorporated in your overall offering to achieve this.
Need for the Right Salestech and Martech Tools
When it comes to devising an effective marketing or sales strategy, it is especially important that you have all the adequate tools in place. This will ensure that you are able to collect the right information, create effective campaigns, generate MQLs and SQLs, and then convert those leads into successful sales.
The right tools are those that will help you simplify your marketing and sales processes, collect data, analyze it, and then help you engage effectively with your target audience through personalized content and campaigns.
A Sales Technology Tool that enables the sales executive or the sales reps to enhance as well as speed up sales productivity by using their time along with customer information as effectively and efficiently as possible through personalization will help close deals faster.
 Here are some sales technologies that can help
- Salesforce:
When it comes to Customer Relationship Management or CRM, Salesforce is one of the better known tools that help you effectively manage and nurture customer relationships across the buying journey, offers customizable CRMs as well as has integrations for nearly every use case. - Hootsuite:
Given the fact that your customers are active on social media and have multiple accounts and platforms that they are active on, Hootsuite helps you not only manage your own social media presence but also enables you to effectively engage with customers across those multiple platforms. - Google AdWords:
It is absolutely important for you to be able to reach your customers where they are, and with AdWords, you have access to the best advertising option. Many entry-level digital marketing professionals are required to be certified in AdWords to help support core digital marketing goals and campaigns.
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- Engagio:
Engagio is a good option for sales professionals because it offers an array of sales solutions including pulling CRM data, measuring the impact of engagement, complete marketing automation features, etc.
- PFL:This tool helps quicken your sales cycle by making better connections and by automating your outreach efforts. Through its features, it offers marketing and sales solutions to help close more deals, personalize email campaigns, deliver quality content based on buyer interest, etc.
- Optimizely:
What is very important for the success of your campaigns is testing. You need to test over and over   again, and your basic marketing tests might not offer the best results, Optimizely lets you test your assumptions and then build better campaigns.
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- Crazy Egg:
Crazy Egg is a tool that helps you understand your customers well, especially in terms of how they   interact with your website. The tool provides you with in-depth information about how customers interact with your content, giving you the right signals to decode their behavior.
- Terminus:
An account-based marketing tool that includes features such as campaigns for demand generation as well as sales acceleration, this tool has helped several tech leaders optimize their marketing and sales results.
- VanillaSoft:
VanillaSoft helps combine telemarketing and CRM data to improve call volumes, close efficiency as well as sales conversations. - 6sense:
6sense allows you to accelerate account management through market-leading analytics, adds a data-driven layer to your sales cycle, unlocks and prioritizes new prospects, among other crucial sales enablement functions.
At the rapid pace with which technology is integrating with marketing and sales, respectively, the future of both these functions is set to get more technology-driven. This is bound to encourage more developers and providers (as well as innovations) to enter this space to cater to the multiple needs of companies.
