SalesTech Star

An Overview of the Growing SalesTech Market in Israel

The fusion of sales and technology is called salestech. These are solutions available that can be used to increase sales teams’ efficiency, accelerate lead generation, enhance lead coverage, comprehend prospects and clients more thoroughly, and eventually close more deals. In a different light, salestech utilizes a variety of platforms and apps to enable and accelerate the performance of the sales force.

We’d bet our bottom dollar that a sizable portion of the time spent on manual administrative activities, organizing and chasing leads, as well as painstaking customer research, is spent by the 28% of Sales Directors and VPs who work more than 60 hours per week on average, illustrating the increasingly chaotic nature of the work life of salespeople. Then again, there is an alternative. You can enter the world of Salestech and save your day.

We are going to discuss what Israel based sales tech  platforms are and how are these companies doing in the salestech world? Is Israel a wonderful example of the evolving salestech world? Let’s see

Israel and Technology:

Israel has a reputation for being a hub for entrepreneurship and a powerhouse of invention. In recent years, there has been a sudden inflow of innovative start-ups that have attracted attention on a worldwide scale as a few thought leaders work to address some of the most urgent issues brought on by our increasingly digital world. Sales tech platforms in Israel have seen record-breaking venture capital investment and merger and acquisition (M&A) activity.

To manage a contemporary and effective revenue-generating firm, a strong IT stack for sales is required. It is crucial for efficient business operations, but prioritizing the technologies to invest in can be difficult, particularly during this time of “sales tech mayhem” when the vendor market is shifting from a broad range of categories to a small number of vendors with broad portfolios of capabilities.

How does Israel fare in providing sales technology solutions?

Israel has established itself as a global leader in sales operations-tech solutions at a time when companies all over the world are entangled in the complexity of digital transformations. Long recognized as a center of technological innovation, Israel is now making a great move in the sales tech field. With a vibrant tech ecosystem, the nation has one of the highest start-up per capita rates in the world.

The potential for Israel to promote itself as a nation of tech startups has been embraced. The tech development area of Israel just outside of Edinburgh and beyond, Scotland came up with the term Silicon Glen. Utah came up with Silicon Slopes, while Dubai came up with Silicon Oasis.

This typically required non-technical staff employees to locate alternative jobs. However, there has been a dramatic change during the last ten years. Numerous innovative businesses formed in Israel over the years have gone on to succeed commercially, but because of the geographic limitations on their growth, they frequently find themselves the target of acquisitions and mergers by larger North American companies. Most often, this meant that non-technical staff employees would need to find alternative employment.

With the use of sales tech software, businesses can better manage how they communicate with their clients. In order to plan encounters that are beneficial for the customer, sales and marketing procedures must coincide. and be fruitful for your business.

Solutions for sales engagement are beneficial for companies that struggle to interact with clients in a structured, predictable manner. While looking at this, you could have come across websites about CRM, or customer relationship management. This is the reason why CRM provides many of the same functionality.

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Israel based Sales Tech Platforms

Israel is a major player in the creation of cutting-edge technologies and prosperous business possibilities. The sales experience sector, which has been begging for new technical advancements in recent years, especially in the aftermath of the worldwide pandemic, is starting to be disrupted by some of Israel’s top start-ups, which is not surprising.

Today, businesses seeking to meet the modern challenges posed by our digital world have a wide range of fresh options at their disposal, whether it be through the management of remote workforces, enhancing digital product demonstrations, or developing highly customized sales experiences catered to prospects’ needs. Let’s now examine ten of the most innovative and well-established Israeli start-ups that are redefining the sales experience sector.


In order to develop more quota-crushing A players, enables you to record and share your sales team’s top discussion tracks. Platform for conversational intelligence that enables firms to record, archive, and analyze their sales encounters. Cloud of conversation. Sales teams benefit from AI-driven conversation intelligence. The Salestech products helps to streamline many sales related activities.

2. Dealhub

Dealhub is a platform for sales interaction that offers a customized purchasing experience at every stage of the sales and prospecting funnels. allows for the online meeting, interaction, and collaboration between sales professionals and customers on pertinent, customized, and dynamic information while providing real-time analytics on customer involvement and disposition.

3. Gefen

Gefen changes networks based on agents into digital sales fleets. In essence, it aids them in creating a fully personalized omni-channel digital presence. Gefen makes it possible to build strong agent networks. Gefen’s technology makes it possible to distribute strategy, goods, and services by managing presence, launching omni-channel campaigns automatically, converting consumers, tracking, attributing success, and complying with regulations.

4. Walkme

The only publicly traded firm on the list is WalkMe. WalkMe provides a Digital Adoption Platform that helps businesses to track, manage, and take actions that eventually speed up their attempts at digital transformation so they can get more out of their software investments.

Businesses of all sizes and shapes face this growing dilemma, which is especially essential as they go further into the new digital environment. Unfortunately, given the circumstances caused by the worldwide pandemic, which have seen a significant growth in the use of remote employment and digital interactions with customers, this has become an even more urgent issue.

Leaders inside the company are empowered with visibility into digital usage across all departments using WalkMe’s codeless platform, delivering useful insights that can be leveraged to make more educated, data-driven choices.

In terms of the sales experience, WalkMe improves visibility throughout the whole sales stack by offering information on software usage, worker productivity, and user journeys across the sales cycle. By boosting the use of your product or service and optimising the transition from lead generation to revenue generation, you may shorten your sales cycle.


Walnut, said to be the first sales experience platform in the world created to help SaaS firms conduct faultless product demos that place their prospects at the centre of the conversation, was introduced by Yoav Vilner and Danni Friedland in July 2020.

Businesses have a one-of-a-kind chance in these circumstances to show prospective customers the value and capabilities of their product, generally with the goal of concluding a deal. However, particularly for SaaS businesses, they are frequently complicated by technological problems and a source of conflict amongst internal departments.

Walnut has developed a platform that is entirely code-free and enables salespeople to customise a product presentation for each prospective client. Giving the sales team complete creative control over the demonstration, the ability to design and edit the sales demo without the need for coding frees up a sizable amount of resources and eliminates the need for cross-collaboration between sales departments and back-end teams like R&D, product development, and graphic design.

By removing ineffective elements and progressively enhancing the entire demo experience, teams can easily modify the demo and enhance the overall experience for their prospects.

Sales representatives don’t have to retake the demo or start over each time they use a successful formula; they may use it as many times as they like. Teams are able to offer products more quickly as a consequence, increasing conversion rates. Finally, team leaders may collect information on the performance of their reps and learn how to make demos better in the future.

Because the Walnut platform is entirely cloud-based, you can say goodbye to any technical issues often present during live presentations. Sales teams may offer the demo in a secure setting without worrying about outages or loading times as it is hosted in the cloud.

Walnut has garnered significant accolades such as “Top 50 Startups to Work for Globally” and “Top 3 Must-Have Startups of the Year” in its first year after raising a total of $21 million from influential investors in Silicon Valley, England, and Israel.

6. Dealtale

Ariel Geifman, Adi Mizrahi, and Aviran Mozes launched Dealtale, a platform for no-code data analysis and customer journey optimization. Recently, they successfully collected $20 million in seed money.

When it comes to digital analytics solutions, there are currently an infinite number of possibilities, and many sales and marketing teams find themselves utilising many. Analyzing all of the data from these many platforms may be a real pain. Dealtale makes it simple to combine data from several CRM platforms into a single platform so you can see the big picture more clearly.

Dealtale analyzes the customer journey and pinpoints the critical touchpoints that shape consumer behavior using machine learning algorithms. Dealtale makes it simple to locate consumer categories that pose a danger. Without the assistance of a trained data analyst, your sales staff will be able to comprehend what actions need to be made to improve the customer journey with the information at their fingertips. Just how do they accomplish this?

The Dealtale platform supports cohort and funnel analysis as well as consumer segmentation. Your users may be quickly divided into distinct groups so that you can compare them using your preferred measure. You may analyze client journeys and track several touchpoints using funnels and cohort analysis.

7. Gong

Gong is a platform for better information on every sales interaction. By recording transcriptions, and providing analysis of your team’s sales conversations, it promotes greater quota attainment. Additionally, it automatically records every demo or sales call that takes place on your sales floor. Every sales call is converted into data by being converted from speech to text. Gong helps you close the gap by analyzing every action your top agents take differently during sales calls.

8. Pepperi

In order to help businesses make the switch to mobile sales, Pepperi offers solutions that reduce the order-to-cash cycle, boost brand recognition, and enhance B2B revenues. The Pepperi SaaS platform combines B2B e-commerce, merchandising, order management, mobile CRM, and catalog order taking into user-friendly mobile apps.

9. Second Nature

Your sales staff will be able to adjust fast and keep winning with this platform. With the help of Second Nature’s sales coaching software, expand your sales coaching. It gives sales reps access to a “virtual pitch partner” that employs conversational AI to engage in real conversations, score them, and assist them in self-improvement so they can ace every sales call.

10. Shamaym

It serves as a foundation for ongoing development and fosters high performance cultures inside enterprises. While its sales team platform primarily focuses on collaborative real-time learning solutions, it also automates the win/loss analysis process.

After agreements are completed, sales teams frequently do a win/loss analysis, purportedly to share information with other team members about what worked, what needs to be improved, and how the knowledge gained should be used for future negotiations. Shamaym now automatically creates a deal analysis report and allows the salesperson to contribute their observations and make a win/loss debrief whenever a salesperson changes the status of an opportunity.

These takeaways are communicated to team members, enabling them to apply the lessons discovered in pertinent circumstances and boost their success rate in upcoming negotiations. The automatic win/loss analysis provides instant feedback and beneficial learning chances when they are most needed. It will enhance prospects for effectively closing agreements and a crucial sales process.

11. Sweep

Team members are empowered by hearing about these lessons learned. Sweep enables you to create the CRM that sales teams actually require. Build a responsive RevOps system that matches the speed of your business; stop using workarounds and making sacrifices. Salesforce will automatically configure your CRM process with only one click.

You can easily create best-practice CRM funnels to your system by using templates. You may easily adapt them to your requirements. Or, if you are certain about what you want, you may create the funnels yourself. Salesforce setups are transformed into live images of your business process by Sweep.

12. Winn AI

Winn AI is a real-time AI assistant that helps salespeople close more transactions and spend less time on busywork. An AI-powered assistant created to aid sales teams in tracking, capturing, and updating CRM records. In principle, Winn.AI eliminates the need for salespeople to take their own notes by monitoring sales conversations and recording important information. The platform actively shares information on themes covered by customers in addition to updating CRM data in real-time.

13. Substrata

To power the business-to-business world, Substrata leverages social signal processing technology (SSP). In essence, it makes use of SSP technology to evaluate the dynamics that arise during negotiations and deal-making and offer useful insights. Additionally, it carries out a thorough examination of nonverbal social signs.

Ways in which Sales Tech in Israel has grown:

When businesses all over the world were entangled in the complexity of digital information, Israel emerged as a global leader in sales ops tech solutions and has a longstanding reputation for being a hub for technological innovation. A thriving tech ecosystem and one of the highest start-up per capita rates in the world are both found in Israel.

Numerous innovative businesses formed in Israel over the years have gone on to succeed commercially, but because their expansion has historically been limited by their location, they frequently find themselves the subject of mergers and acquisitions by larger North American companies.

This typically required non-technical staff members to locate alternative jobs. Nevertheless, there has been a definite movement during the last ten years. The Israeli tech sector is currently flourishing like never before. Many start-ups have appeared on the market during the past ten years, including Wix, Monday, AppsFlyer, Taboola, and Outbrain, to mention a few.

These start-ups have proven to be scalable and sustainable, and some have even started making significant acquisitions of their own. This sets them apart from many that came before them.

Modalyst, a drop-shipping platform, was added to Wix’s portfolio in June 2021, and Taboola paid $800M for Connexity which is an e-commerce marketing networking company. More recently, UK-based startup Graphyte was acquired by Israeli CRM company Optimove.

TAU Ventures’ managing partner, Nimrod Cohen, commented on the situation as follows: “Companies like WIX or Monday evolved here, demonstrating that Israel knows how to establish significant companies whose growth is based on the PLG model. More information can now move around the ecosystem thanks to this, and we already have examples of emerging businesses using the concept successfully, like Swimm.

It is observed that the businesses that took the biggest and fastest jumps forward in the last two years were built on this information, it is crucial knowledge for Israeli initiatives. However, you must exercise caution because it is predicated on a significant investment from the company in converting the product and marketing to the model, which is a step that requires a lot of time and money. You must thus keep an eye on it.

Some interesting statistics:

It’s worth looking at some astounding statistics about Israel’s excellent performance in the salestech sector. Israel is home to one-third of the unicorns in cybersecurity globally.

The amount of VC funding in Q1 increased by more than twofold to $5.4 billion from the same period last year.

Israel’s tech industry has raised $10.5 billion since the beginning of the year, which is equal to the figure for the entire year of 2020.

The COVID-19 vaccines given to more than 50% of the population have accelerated Israel’s reopening, but the Valley’s influential people are primarily still at home due to the epidemic and businesses like Oracle and Hewlett Packard Enterprise have moved their headquarters to Texas.

Techies can be seen working on their laptops and conducting business at cafes. For a nation with only 9 million citizens, around the size of New Jersey, and a brief 73-year history as a nation, it’s all very lofty stuff. More evidence that Silicon Wadi has gone into overdrive is also available.

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Final Words:

Israel has a long history of being recognized as a hub for entrepreneurship and a powerhouse of invention. But in recent years, there has been a sudden inflow of innovative start-ups that have attracted attention on a worldwide scale as a few thought leaders work to address some of the most pressing problems brought on by our increasingly digital society.

In any case, Israel’s technological sector has established itself on the global stage from what  and at least to onlookers outside of the country seemed to be virtually nothing during the turn of the century. Software development functions beautifully in a blending pot; all it needs is some hot sauce, which they also offer.

Therefore, there is obviously room for more Israeli companies to flourish and perhaps even join the growing number of Israeli enterprises that have achieved unicorn status. The Israeli ecosystem may develop a more sustainable marketing and sales operation knowledge hub that will support the upcoming great wave of Israeli start-ups and tech giants by taking advantage of the current recession.

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