Zuora Supports GoPro’s Subscription Program hitting Milestone Moment of Surpassing One Million Subscribers

Zuora, Inc., the leading cloud-based subscription management platform provider, today sends its congratulations to customer GoPro (NASDAQ:GPRO), for surpassing one million subscribers.

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“The subscription business model allows companies to provide customers with new services that are flexible, customizable, and more responsive to customer needs”

GoPro’s subscription service offers customers unlimited cloud storage, premium editing tools, guaranteed camera replacement, exclusive product discounts and more. Zuora has helped power this service since 2016, with a platform that manages recurring transactions, payments, finance and tax support.

“The subscription business model allows companies to provide customers with new services that are flexible, customizable, and more responsive to customer needs,” said Tom Krackler, Zuora Chief Customer Officer. “GoPro has embraced this to provide outsized value to their customers, beyond just the cameras themselves, deepening their customer relationships and accelerating growth.”

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