SalesTech Star

Zywave Appoints Jeff Cohen to Lead Carrier Expansion

Leading insurtech provider of cloud-based, sales management, client delivery, content and analytics solutions, Zywave, has named insurance industry veteran Jeff Cohen as senior vice president and responsible for the continued expansion of its high-growth carrier business.

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Cohen spent 17 years at Advisen, the foremost provider of data, media and technology solutions for the commercial property and casualty insurance market, where as president, he led the data and media businesses. Zywave acquired Advisen in November 2020, amplifying its existing portfolio of P&C offerings with Advisen’s innovative data, media and technology solutions. Additionally, in 2020, Zywave acquired ITC, a provider of marketing, rating and management software and services to the insurance industry; and in 2021, Enquiron, a provider of risk management solutions, further enhancing its carrier connectivity and solution set.

“Over the past few years, Zywave has not only significantly expanded its carrier offerings, but we’ve created the most innovative, insightful and impactful solutions available to that market,” said Jason Liu, chief executive officer of Zywave. “Jeff’s extensive knowledge and experience working with the industry’s leading carriers will further enhance our service and support for that segment.”

In conjunction with key leaders from Zywave, including vice president of carrier operations, Justin Costa, formerly of ITC, Cohen will help carrier partners expand distribution, increase profitability and facilitate communications throughout the insurance distribution and placement process. Today, all of the top 200 carrier families partner with Zywave to enhance client services, achieve business growth and promote greater health, wellness, risk management and safety.

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“It’s an exciting time to be in this industry,” added Cohen. “The power of Zywave’s distribution with 14,000 brokerage and agency partners is the biggest reason why insurance carriers care about what we’re building here. Together with abilities to impact risk selection, pricing, and strategy, along with efforts to reduce claims and uptick renewals, we’re having plenty of exciting conversations with chief underwriting officers and heads of distribution.”

In addition to leading Zywave’s overarching carrier strategy, Cohen will continue his involvement with the media and data services business segments. Prior to Advisen, Cohen spent 15 years in sales and marketing at Bloomberg. Cohen also currently serves as a member of the Board of Directors for the Spencer Educational Foundation, which funds risk management and insurance education, as well as the Center for Hearing and Communication, a NYC-based non-profit agency that helps all people with hearing loss.

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