SalesTech Star

Sterling Trading Tech Appoints Keith Cacciola as Chief Customer Officer

Sterling Trading Tech (STT), a leading provider of order management systems, risk and margin solutions and trading platforms to the capital markets worldwide, today announced the appointment of industry veteran Keith Cacciola as Chief Customer Officer. Cacciola will lead Sterling’s account management team to work closely with clients who count on STT for their trading technology solutions and also to inform them about new product releases.

The addition of the Chief Customer Officer role at STT underscores the firm’s continued commitment to offering the best customer service in the industry. With an ambitious product roadmap in place for 2023 with plans to introduce new features and functionalities across its OMS and risk & margin systems, STT is keeping its customers top of mind to provide unparalleled service and help them address challenges in innovative and sophisticated ways.

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“Keith’s appointment and STT’s creation of the CCO role is emblematic of our continued investment in our client base,” said Sterling Trading Tech President & CEO, Jennifer Nayar. “Bringing on a seasoned industry executive like Keith reinforces our standing as one of the most knowledgeable and client-centric providers in the industry. Under Keith’s direction, the STT account management team will be able to build upon this reputation, bringing unparalleled levels of service to our clients.”

Prior to joining STT, Cacciola was VP of Account Management at Eventus, where he was responsible for building out and leading the firm’s Global Account Management team. Before Eventus, Cacciola was Chief Customer Officer at Vela, where he oversaw a team of account executives responsible for protecting and growing Vela’s global client base. Previously, Cacciola held similar business development and account management roles at Coleman Research, Convergex Group and NYFIX.

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“I am eager to begin working with the top-notch team at STT to further propel our well-regarded level of service and strategically engage with our clients,” commented Cacciola. “As CCO, I look forward to working closely with the team to serve as a resource and true partner to our clients, helping them navigate the unique sets of challenges they face in today’s markets.”

Heading into 2023, STT is focused on continuing to serve as the industry’s leading provider of OMS and risk and margin technology through an array of upcoming strategic priorities under their recently bolstered executive team, including President & CEO Jennifer Nayar and Board of Directors member W. Brennan Carley, both appointed in the 2nd half of 2022.

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