SalesTech Star Announces Management and Board Changes

JD.jpg, Inc., a leading supply chain-based technology and service provider, is pleased to announce today that Mr. Lei Xu, president of, has been appointed as the CEO of the Company to succeed Mr. Richard Liu. Mr. Lei Xu will also join the Company’s board of directors (the “Board”) as an executive director. All these appointments are effective immediately. Mr. Richard Liu will remain as the chairman of the Board and continue to focus on guiding the Company’s long-term strategies, mentoring younger management, and contributing to the revitalization of rural areas.

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Mr. Lei Xu has been with for over a decade. In his most recent role as president of, he was in charge of the operation and collaborative development of various business units of the Company. Particularly, under his leadership, the Company successfully navigated the evolving external environment with resilient performance, while maintained strategic focus and continued to create value for users and business partners. Prior to that, Mr. Xu held various senior roles in the Company, including CEO of JD Retail, Chief Marketing Officer of, head of JD Wireless and head of marketing department.

During his tenure as CEO of JD Retail, Mr. Xu formulated the business philosophy of “trust-based and customer-centric value creation,” led JD Retail to achieve high-quality growth for consecutive years, and guided the visionary moves to develop the supply chain middle platform and omni-channel strategy, which accelerated the cultivation of the Company’s future growth drivers. In addition, Mr. Xu established JD’s marketing and public relations system and the platform operation system, and propelled JD’s mobile-based strategic transformation. Mr. Xu also led the launch of JD 618 Grand Promotion and drove the opening-up of JD’s supply chain capabilities to empower the society. Mr. Xu currently serves as a director of Dada and ATRenew.

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“I believe that JD has built a strong footing in the industry with sound management structure and a large number of excellent business leaders,” said Mr. Richard Liu, chairman of “Lei is highly regarded both inside and outside the company, and has been instrumental to driving JD’s consistent stellar business performance and formulating strategic decisions. I’ll devote more of my time to JD’s long-term strategies and future drivers as we continue to work on the most challenging yet valuable things.”

“It’s an incredible honor and privilege to assume the role of CEO of and lead such talented and dedicated management and employees,” said Mr. Lei Xu. “In the past 19 years, Richard has established and upheld JD’s strategic positioning as a supply chain-based technology and service provider and the principle of ‘doing business the right way,’ setting a strong foundation for our future endeavors. I believe Richard has built the most precious assets for JD. I share his business philosophy and commitment, and will continue to create value to our users, business partners and the society. Together with the leadership team, I will further build on that and drive high-quality and sustainable growth of the company going forward.”

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