SalesTech Star

EquityBee Appoints Mark Hassin as Chief Revenue Officer

Veteran in profitably building, scaling, and operating multimillion-dollar businesses to lead and build EquityBee’s revenue-generating activities and departments

EquityBee, the startup employees’ stock options funding solution, announced it has appointed Mark Hassin as chief revenue officer (CRO). Hassin will join the company executive team and will be responsible for the company’s revenue-generating activities and departments as EquityBee enters a high-growth stage. He will lead designing the revenue team’s structure, establishing sales systems and processes, developing channel partnerships, and scale new product development for EquityBee’s industry-defining solutions that seek to empower the more than six million US startup employees to participate in the success of the companies they helped build.

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“Mark is a key leadership hire for EquityBee. His reputation precedes him as an accomplished senior executive with global experience in building, scaling, and operating hypergrowth multibillion-dollar businesses”

Hassin has been instrumental in cultivating and expanding the sales and revenue organizations for several high-growth FinTech companies and established corporate symbols. As CRO at PayStand, which pioneered B2B payments-as-a-service to digitize and automate companies’ entire cash lifecycle using blockchain and cloud technology, Hassin grew annual recurring revenue sixfold in 24 months, increased the company’s customer base threefold while maintaining above 95% customer retention, and participated in series B ($18M) and series C ($50M) funding alongside the CEO. As the first CRO at Tipalti, a B2B SaaS accounts-payable automation solution whose valuation is $8 billion, Hassin led and managed the company’s first office in the U.S.; increased company revenue by tenfold in three years; grew the company’s customer base eightfold while maintaining a 100% customer retention rate; and participated in series B funding led by Group 11, the lead investor at EquityBee. Hassin received an MBA from the Santa Clara University Leavey School of Business and a Bachelor of Arts degree in business administration and marketing from the College of Management Academic Studies.

“Mark is a key leadership hire for EquityBee. His reputation precedes him as an accomplished senior executive with global experience in building, scaling, and operating hypergrowth multibillion-dollar businesses,” said EquityBee CEO Oren Barzilai. “Mark’s extensive experience as both a strategist and driver of revenue for several multibillion-dollar enterprises will further define EquityBee’s presence as a leading employee-first startup stock options funding solution.”

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“After 13 years leading revenue growth at various highly successful fintech startups, I have experienced multiple times firsthand the very problem that EquityBee solves. Right after the initial discussions with the executive team, I was highly impressed by the team and the company’s mission,” said Hassin. “The fact that 55% of the employees in the U.S. don’t exercise their stock options is a big miss in our society. EquityBee democratizes stock options for employees. In other words, we work to make the opportunity to exercise stock options equal whether the employee has the capital or not.”

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