Edenred Pay (the “Company”), a leading provider of invoice-to-pay automation, today announced the appointment of Jill McFarland as President and Chief Strategy Officer, effective September 8, 2026. Reporting to Chief Executive Officer Alex Hoffmann, McFarland will oversee product, customer success, operations, vendor enrollment, and key strategic initiatives as Edenred Pay accelerates its expansion across the B2B payments market.
Newly created role reflects commitment to accelerating platform’s next phase of strategic expansion
McFarland’s appointment follows Abry Partners’ recent investment in Edenred Pay and supports the Company’s commitment to building the operational and strategic leadership depth needed to capitalize on significant opportunities ahead.
McFarland is a seasoned payments and fintech executive with extensive experience leading organizations through periods of significant growth and operational transformation. Her career spans product strategy, go-to-market execution, customer experience, operations, strategic partnerships, and business transformation across B2B payments, financial technology, and enterprise software, including time at Bottomline Technologies, Enumerate, and HubSpot. She has held senior executive positions including Chief Product Officer and Chief Transformation Officer, bringing a track record of connecting product, operations, customer, and commercial strategy into cohesive, scalable platforms.
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“Jill is exactly the kind of leader we need at this stage of our growth,” said Alex Hoffmann, CEO of Edenred Pay. “She brings a rare combination of deep payments expertise, operational rigor, and strategic vision that will help us move faster and connect our strengths in product, customer success, and go-to-market in a way that creates real competitive advantage and value. With Jill’s appointment and our recent partnership with Abry Partners, we are well positioned to execute on our growth strategy. On behalf of the leadership team and the entire Edenred Pay family, I am thrilled to welcome Jill to the Company and look forward to partnering closely with her.”
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“Edenred Pay has established a strong foundation, with differentiated technology, exceptional customers, and a leadership position across major verticals,” said Jill McFarland, President and Chief Strategy Officer of Edenred Pay. “What excites me most is the opportunity ahead: connecting and embedding capabilities more deeply while simplifying the experience for our customers, advancing our most significant growth opportunities, and building a differentiated model that can scale. I am proud to be joining this team at such a compelling moment, and look forward to working with Alex, our colleagues across the organization, and the Abry team to deliver on that potential.”
McFarland’s appointment builds directly on Abry Partners’ strategic investment in Edenred Pay. Abry is an active investor in leading fintech and software businesses in North America, with a track record of partnering with market-leading platforms at inflection points in their growth. The firm’s investment is designed to accelerate Edenred Pay’s product, customer, and operational priorities and build toward the end-to-end B2B payments solution that corporate clients increasingly demand.
“Jill’s background in B2B payments and enterprise software, coupled with her track record of leading organizations through transformational growth and ability to be a true culture carrier, make her the ideal person to drive Edenred Pay’s strategic agenda,” said Rashard Green, Principal at Abry Partners. “We are excited to have her as a partner in this next chapter.”
