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Jan-Jaap Verhoeve to lead global sales, partner ecosystem development and strategic partnerships
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Appointment strengthens commercial execution, revenue growth and strategic expansion, including support for M&A initiatives
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Jan-Jaap Verhoeve brings senior commercial, partnerships and sustainability technology experience, including scaling enterprise platforms and global partner networks with clients including BMW, Visa and Deutsche Bank
Diginex Limited, a provider of ESG, sustainability and compliance solutions to institutional and corporate clients globally, announced the appointment of Jan-Jaap Verhoeve as Chief Commercial Officer.
The appointment reflects Diginex’s continued investment in strengthening its global commercial capabilities as the Company executes its Partner-First growth strategy and scales its unified platform for banks, asset managers and corporates worldwide.
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Role & Responsibilities
As Chief Commercial Officer, Mr. Verhoeve will lead Diginex’s global revenue strategy across direct and indirect sales, reseller ecosystem development, strategic partnerships and growth initiatives. He will be responsible for designing and executing the Company’s global revenue strategy, with a focus on expanding market reach through high-leverage reseller, distribution and systems integration channels.
His mandate includes aligning commercial execution with product strategy, using customer demand, reseller feedback, and competitive intelligence to help steer roadmap priorities toward high-growth annual recurring revenue opportunities.
Strategic Growth & M&A Contribution
As part of his executive responsibilities, Mr. Verhoeve will support Diginex’s strategic growth initiatives, including geographic expansion, customer acquisition and partner development. He will also provide a commercial lens to the Company’s M&A strategy, advising on opportunities that can accelerate market penetration, expand capabilities or enhance the Company’s partner ecosystem.
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Background
Mr. Verhoeve brings significant experience in commercial scaling, enterprise partnerships and sustainability technology. Prior to joining Diginex, he held senior commercial and partnerships roles at Plan A, where he contributed to scaling an enterprise platform serving companies across sectors including financial services, software, automotive, payments and luxury, with clients including BMW, Visa, Doctolib, BNP Paribas and Deutsche Bank.
He is also co-founder of the Greentech Alliance, a global sustainability network of more than 3,500 companies supported by advisors across venture capital, media and business.
Management Commentary
“Jan-Jaap brings an exceptional combination of commercial leadership, enterprise software expertise and a proven ability to build and scale global partner ecosystems,” said Lubomila Jordanova, Chief Executive Officer of Diginex. “His mandate is clear: to accelerate revenue growth, deepen our reseller and strategic partnership channels, and ensure that our commercial strategy translates market demand into disciplined execution and long-term value creation for our customers and shareholders.”












