Brand Wings Names Top Executive to Accelerate and Scale Brand Adoption of TCMA Platform
Brand Wings announced the appointment of Jason Kammes as its new Chief Revenue Officer (CRO) amidst the startup company’s launch of its new through-channel marketing automation (TCMA) platform. Kammes joined the firm on April 5th and immediately assumed overall responsibility for Brand Wings’ sales and marketing functions.
A highly respected veteran of B2B client engagement, Kammes has deep executive-level experience in providing value-driven software solutions to enterprise and SMB brands across North America. Prior to joining Brand Wings, Jason enjoyed a 20-year career with Fujifilm Graphic Systems, a leading workflow solutions and technology services provider, where he held a range of director-level roles in product marketing, business development, and sales leadership.
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“We are thrilled to have Jason join our Brand Wings leadership team,” says Greg Salzman, Brand Wings CEO, and founder. “Our brand clients will definitely benefit from his deep solutions expertise, go-to-market experience, and consultative approach to solving channel sales challenges.”
“We are thrilled to have Jason join our Brand Wings leadership team,” says Greg Salzman, Brand Wings CEO, and founder. “Our brand clients will definitely benefit from his deep solutions expertise, go-to-market experience, and consultative approach to solving channel sales challenges.”
The Brand Wings SaaS (software-as-a-service) solution was launched on April 5 with the mission to help brands enhance their marketing and sell more through their channel partners. This innovative marketing automation
platform helps resellers, retailers, and franchisees to improve brand consistency, campaign efficiency, and sales effectiveness.
The solution includes a dedicated, private web-based portal that is customizable for each client. The intuitive interface is secure and intuitive with a content library that is accessible 24/7 to subscribing brands and their channel partners. Ideal markets for the Brand Wings platform includes channel-driven segments such as technology, retail, automotive, manufacturing, and healthcare.
“While it was a difficult decision to leave my previous employer after 20 years, the once-in-a-career opportunity to join an innovative solutions company like Brand Wings was too good to pass up,” says Jason Kammes, Brand Wings’ chief revenue officer. “Brand Wings brings compelling and differentiated value to channel marketing automation and I’m excited to introduce our solutions to new brand clients.”
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Key Benefits to Brands and Channels
- Channel Efficiency – Channels have 24/7 access to the brand portal, saving wasted time and money. They can easily manage and retrieve digital brand assets (logos, imagery, presentations, documents, and templates).
- Channel Knowledge – Brands have greater visibility to channel activity and analytics for better support. Channels provide updated sales forecasts without the burdens of spreadsheets, emails, text messages, and phone requests.
- Channel Mindshare – Channels typically sell more for brands that make it easier to sell. Brand Wings’ intuitive web-based portal makes it more efficient for channels to do their jobs.
- Channel Consistency – Channels have accurate brand assets for every communication and campaign. Brands can seamlessly update new campaign messaging with version control.
- Faster Communication – Automation and immediate updates speed the sharing of information. Partners can avoid the inefficiencies of emailing large files, fixing broken file links, and storing sensitive content in unsecured share folders.
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