US VR/AR Hardware and Accessories Sales See Strong Holiday Performance
Sales more than doubled in units and revenue compared to 2020, reports NPD
In the U.S. the VR/AR category had a very successful 2021 holiday period and with new products on the horizon from industry leaders, as well as excitement for the potential of the metaverse, the future looks bright. According to The NPD Group, sales of VR/AR hardware and accessories during the five-week holiday period from the week of Thanksgiving through Christmas (Nov. 21, 2021 – Dec. 25, 2021) more than doubled in unit and dollar sales, up 180% and 153%, respectively, versus the prior year.
“As new devices become available, and the consumer base has an opportunity to grow, we expect positive momentum in the year ahead – starting with 32% revenue growth in the first half. The Metaverse, VR/AR, and smart glasses will be areas to watch in 2022.”