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TharWorx Rebrands as Optimize RCM: Streamlining Healthcare Operations

Name Change Reflects Continued Focus on Simplifying Operational Healthcare Processes

TharWorx, a leader in healthcare technology specializing in revenue cycle management through automation, process optimization, and workforce outsourcing, announced its rebranded as Optimize RCM.

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The new identity, Optimize RCM, reflects the company’s commitment to providing innovative, reliable, and quality revenue cycle management solutions that streamline resources and maximize impact for healthcare organizations. The new brand and logo represent the company’s forward momentum and the significant value that Optimize RCM delivers.

In conjunction with the rebrand, Optimize RCM is expanding service offerings and consolidating operations to serve customers better:

  • Customer Experience Center in the Philippines: Beginning January 2025, Optimize RCM will offer services to handle patient access functions such as scheduling and incoming patient phone calls. Customers will benefit from AI-driven insights on client experiences, ensuring consistent and superior customer service.
  • State-of-the-Art Operations Center in BangaloreBangalore operations have been consolidated in a new, state-of-the-art, 1,000-seat office. This facility is designed to foster innovation, collaboration, and excellence.

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“As Optimize RCM progresses, we’ll continue to deliver innovative, consistent solutions and unmatched expertise, enabling healthcare organizations to maximize operational efficiency and focus on patient care,” said Ravi Kartan, President & CEO of Optimize RCM. “Our new name and logo perfectly encapsulate our mission  to optimize. This reflects our reputation for generating success for our customers.”

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