Tech businesses could leave $400 billion in untapped revenue in the AR/VR market
TD SYNNEX has released its inaugural Global Technology Ecosystem Benchmark Report, highlighting critical industry trends and opportunities for 2023 and beyond. The first global report of its kind, the TD SYNNEX Global Technology Ecosystem Benchmark Report follows regional industry benchmark studies in North America, Europe, Asia Pacific and Japan, and Latin America and the Caribbean.
The report reflects TD SYNNEX’s role at the center of a global ecosystem connecting technology producers, resellers, service providers, systems integrators, industry specialists and end-users.
“As a leading IT ecosystem distributor and solutions aggregator, we have an opportunity and responsibility to help our channel partners identify industry trends as they navigate relentless transformation and plan for strategic growth,” said TD SYNNEX Chief Strategy Officer Sergio Farache. “The Global Ecosystem Benchmark Report is an important milestone in defining and understanding what’s happening in this globally connected IT ecosystem.”
Building on the North American, European, Latin American and Caribbean and Asia Pacific and Japan regional benchmark studies, the Global Insights Report focuses on three fundamental factors for technology ecosystem businesses:
- Anticipating and meeting end-user technology expectations.
- Effectively managing technology ecosystem business operations.
- Technology ecosystem engagement, enrichment and enablement.
The survey covered a range of topics from growth strategies and business challenges to customer needs and strategic investments, revealing five critical insights:
Insight 1: Globally, technology resellers’ strategic growth plans prioritize entering new vertical markets. Additionally, increased ecosystem partnerships are likely to be integral in executing on this growth strategy.
Regulated verticals like financial services, government, education, healthcare and ESG are all expected to increase in importance over three years. Gaining the experience in these categories and delivering the technology solutions requires expertise that’s hard to scale, which means partnerships can close functional gaps to deliver desired outcomes.
Insight 2: Resellers are putting their investments in people to drive the outcomes customers want most.
The largest categories of reseller business investments are directly linked to acquiring skills, certification, and expertise. More than three-quarters of resellers globally are prioritizing budgets to increase knowledge in technical and business solutions areas customers frequently request, including Managed Services, Security Networking, Professional Services, Servers + Storage, and Hybrid Cloud, among others.
Insight 3: Resellers are shifting resources to expand their cloud portfolios.
When viewed as a single category, cloud solutions (cloud deployment, cloud integration, multi-cloud management, and others) eclipse all other technology solutions resellers conveyed that they plan to offer in the next 24 months, according to the Global Benchmark Report. Other top responses have a clear tie to cloud priorities (device as a service, digital transformation, IoT, security) making cloud solutions fundamental to global resellers’ portfolio of offering.
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Insight 4: Global resellers are consumed by As-a-Service.
The near total adoption of As-a-Service consumption models resellers plan over the next two years is a short leap in logic from reseller’s responsiveness to customers’ technology solutions needs and the intended expansion of cloud offerings. Customers have always indicated they want flexibility when it comes to payment terms. The trend toward OpEx and consumption-based IT means a larger portion of resellers’ business is likely to come from recurring revenue.
Insight 5: ESG (Environmental, Social and Governance) and the AR/VR market are potential missed opportunities for resellers.
In contrast to the emphasis on skills acquisition, portfolio expansion and efforts to enter new vertical markets, sustainability and emerging technology are low on the priority list for solution development and business investment.
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In different capacities, ESG and AR/VR solutions are both opportunities for global resellers.
Effective ESG programs allow organizations to respond to partner and customer questions about sustainable practices and diversity, as well as comply with supplier codes of conduct, while some analysts forecast an AR/VR market opportunity of $800 billion by 2024, where 50% of that revenue is associated to technology platforms and hardware.
