SRAX Announces Ability for Users to Connect Directly into Personal Bank Accounts for Deposits and Transaction Tracking from BIGtoken, the First Digital Exchange of Transparent, Monetizable, and Verified Consumer Data
Social Reality, Inc., a digital marketing and consumer data management technology company, announces the integration of mobile banking applications from some of the largest banks in the United States to BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers can use BIGtoken to own, manage, and monetize their personal data and to control access to their information with the opportunity to earn rewards when their data is added and/or purchased by brands in secure, transparent transactions.
BIGtoken is now integrated with many of the largest financial institutions, including TD Ameritrade, Chase, Citibank, Bank of America and other top U.S. financial institutions. It is a simple step to link one’s bank account. The integration allows BIGtoken to access transaction data that the user can then choose to share with brands in broad anonymized advertising targeting segments. No personal or transactional data is shared with anyone. All data is encrypted and only readable by machines to ensure security and privacy. Users are rewarded for accessing their accounts through BIGtoken and for keeping it integrated on a monthly basis. Users are also rewarded for repeat usage. Many consumers are unaware that their data is sold based on purchase history and these integrations enable the user to get paid for their data instead of the data aggregators.
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“This integration and feature is the first of many third party systems that will be added to the BIGtoken platform to further our mission of giving consumers control of their digital identity and data,” notes Kristoffer Nelson, SRAX COO and BIGtoken co-founder. “Moreover, users will continue to benefit from BIGtoken attributes of compensation and transparency. One’s personal data has become a valuable, important tool in marketing and advertising targeting, and brands have begun to leverage the data to drive sales. SRAX is very excited to integrate with the biggest names in banking so that BIGtoken users can leverage this valuable data.”
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BIGtoken’s technology is revolutionizing advertising and data management for both consumers and advertisers. In addition to enabling users to claim their data and gamifying data sharing, BIGtoken allows them to delete data and opt out of data sales, all while being compensated for the use of their data. Advertisers and marketers have increasingly turned to Big Data and need a way to assure the information collected from target audiences will accurately fit their business needs. Moreover, most data is controlled by a limited number of marketing organizations and it has been difficult for other organizations to verify the accuracy of consumer data collected. BIGtoken enables the secure, decentralized, and transparent transmission of data, protecting both users and advertisers.
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