Simon and Leap Team Up to Bring Digitally Native Brands to Bricks-and-Mortar
Simon is pleased to announce that Leap, the retail platform for modern brands will open multiple stores at Simon properties. Both Simon and Leap are passionate about helping brands, many of them digitally native, strategically expand as omni-channel retailers. To start, Simon and Leap are planning to open four stores between California and Florida: True Classic Tees in Los Angeles’ Del Amo Fashion Center® and ThirdLove, Sugarfina and Goodlife in Florida’s Town Center at Boca Raton®.
“We are excited to work with Leap to help introduce growing brands to the value of brick-and-mortar retail. This is a pivotal time where stores are top of mind with nearly every brand growing in the U.S., and with the speed and nimbleness of the LEAP model, the expansion process has been streamlined immensely. It is our hope that by working together we will continue to both incubate brands through the LEAP platform as well as help them expand throughout our portfolio where they can reach hundreds of millions of their target consumers annually,” said Zachary Beloff, Vice President of Leasing at Simon.
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“We’re thrilled to be expanding our footprint with Simon. The team invested in our Series B raise, and now, we’re pooling our competitive advantages and data-driven approach to deploy the next generation of brands in prime shopping centers across the country. This collaboration, in addition to opening physical stores, is also enabling brands to rapidly build and scale an omni-channel retail presence,” said Amish Tolia, Co-Founder and Co-CEO at Leap.
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Simon & Leap bring years of experience to the table to help brands select top, data-driven locations for their business. This level of expertise and collaboration is both unprecedented and invaluable, as retailers recognize the need to be omni-channel and look to open brick-and-mortar locations around the country.
“Our retail expansion wouldn’t be possible without the Leap platform, so the fact that Leap is working with Simon makes us even more excited for the future of our brand,” said Andrew Codispoti, Co-CEO at Goodlife.
