Shutterfly Finds Americans Concerned about Their Holiday Gift Budget and Choosing Meaningful Gifts

• Leading e-Commerce Brand Serves Up Gift and Holiday Card Options for Every Budget; Releases 2022 Holiday Survey Results

• As the market leader in holiday cards and personalized gifts, Shutterfly has unique insight into retail trends this holiday season against the backdrop of rising inflation in the past year.

Shutterfly, the leading e-commerce brand for personalized products and custom designs, announced findings from their annual holiday survey, as well as proprietary data on consumer retail trends and the company’s approach to the holiday season amidst continued inflation.

Although nearly two-thirds (64%) of Americans report being concerned about the impact of rising prices on their holiday gift budgets amidst current economic pressures, Shutterfly is well-positioned to help consumers spend their holiday gift budget wisely on personalized gifts more likely to make an emotional impact. Earlier this holiday season, Shutterfly offered customers the best prices of the season with items as low as $2.99, and currently offers more than 70 items under $25 such as mugs, ornaments, and 8×8 photo books.

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“We enable all dimensions of custom designed holiday cards and gifts, from the affordable with Snapfish to the mainstream with Shutterfly. And we have a 100 percent happiness guarantee, so if customers are not satisfied, we will make it right.”

Nine in ten (89%) Americans said it is important to find a thoughtful gift you know someone will like when thinking about purchasing gifts for others, and more than a third say they are stressed about finding a meaningful gift for their loved ones. This year, Shutterfly will continue to lead the holidays by enabling millions of consumers to create products and capture moments that reflect who they uniquely are, including photo books, ornaments, and calendars.

“Across Shutterfly’s family of brands, we have something for everyone to celebrate this holiday season in a memorable way that fits their budget,” said Hilary Schneider, Shutterfly’s CEO. “We enable all dimensions of custom designed holiday cards and gifts, from the affordable with Snapfish to the mainstream with Shutterfly. And we have a 100 percent happiness guarantee, so if customers are not satisfied, we will make it right.”

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Holiday Cards

On average during the holiday season, Shutterfly produces 165 million cards. Last year, Shutterfly customers used over eight million photos for their cards, averaging 4.7 photos per holiday card. The majority (68%) included a traditional family photo, 26% had at least one pet, and 9 out of 10 pet photos featured dogs.

Despite continued inflation, Shutterfly’s 2022 holiday survey found the percentage of people who say they plan to send out holiday cards remains unchanged from prior years, signaling that this is an important tradition for families. In fact, 85% of those sending out holiday cards say it is a way to stay close to friends and family. Of those who report planning to send out holiday cards this year, most say they are likely to buy or design a card including an inspiring quote (73%), followed by a funny joke or sentiment (61%), a meaningful poem (59%), and personal or family news (54%).

Knowing the holidays can be stressful for many people, Shutterfly has a variety of options to make the holiday card creation process as easy as possible. In addition to hundreds of different fonts, templates, layouts, and designs, customers can upload their friends and family’s addresses to the company’s secure site and Shutterfly will address and mail holiday cards for them.