Company Continues Consistent Global Acceleration with Broader Client Base and Partner Ecosystem
Global B2C marketing automation company, Selligent Marketing Cloud, reported 60 percent year-over-year (YOY) growth in its global software-as-a-service (SaaS) bookings. Acceleration in North America has been particularly strong, with YOY bookings growth at 159 percent. The company’s strong new logo performance in the first half of the year adds world-class brands such as PUMA, TI Media (formerly Time, Inc. UK), and Lindblad Expeditions to its global client portfolio. With ongoing product innovations, an expanded partner ecosystem that includes industry leaders like Genesys, and a strong go-to-market team, Selligent is poised for continued growth.
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“We’ve had an incredible first half of 2019 with key investments in both our product and people. Last year’s focus was on the relaunch of our brand and platform; this year is all about enabling our clients to truly innovate on how they relate with consumers,” said John Hernandez, CEO of Selligent Marketing Cloud. “Our consistent growth would not have been possible without our talented team and partners who understand the critical challenges that brands face today. This know-how, together with our intelligent marketing platform, enable businesses to deliver the seamless, personalized experiences that today’s connected consumers demand.”
Selligent has remained true to its trusted partner heritage with partners influencing close to 50 percent of bookings. To address the growing market need to deliver a fully connected customer experience (CX) across marketing, sales and service, Selligent expanded its technology and CX partner ecosystem this year to add Acqueon, Servion and TTEC, in addition to Genesys.
In the last six months, Selligent has also introduced product enhancements that include Custom Channels, Advanced Journey Components, deeper CRM integrations and a more robust AI engine – all designed to empower marketers to deliver flexible omnichannel campaign orchestration. These innovations were a catalyst to Selligent receiving the MarTech Breakthrough Award for the second year in a row, a program that recognizes standout marketing technology around the world. The company was also named a finalist for the ClickZ Marketing Technology Awards 2019 for Best Personalization Campaign with Opel NL.
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Selligent’s success and heritage in Europe has provided deep experience in supporting data privacy and compliance. The company continues to beef up its already strong data security certifications, successfully completing its SOC 2 Type 2 Audit in the U.S. and attaining an HDS certification provided by the health ministry of France. Earlier this year, Selligent launched a first-of-its kind Consumer Information Management tool, arming clients with a self-service interface to support consumer privacy regulations like the General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA).
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