Investment enables Searchspring to pursue accelerated growth of its ecommerce site search, product merchandising, and personalization platform within the ecommerce space
Searchspring, a global leader in site search, product merchandising, and ecommerce personalization, has secured a strategic growth investment from PSG, a leading growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth.
Since its start in 2007, Searchspring has focused on enabling ecommerce merchants to drive the ultimate shopper experience. Purpose built for ecommerce, merchants use the Searchspring platform to facilitate better product discovery through semantic site search capabilities and flexible product merchandising, which includes business rules as well as AI-driven campaigns. The Searchspring personalization suite further helps to get the right product to the right shopper at the right time.
Not only does Searchspring help drive improved shopper experience, but its insights, data, and reporting give merchants a detailed look at shopper behavior and search performance unlike that of many other ecommerce platforms.
Read More: SalesTechStar Interview with Frank Kettenstock, Chief Marketing Officer at Foxit Software
“Our growth and momentum these past few years speak to the value of our solutions as we support ecommerce merchants to drive the ultimate shopper experience,” said Peter Messana, CEO, Searchspring. “We are grateful for our employees, customers, and partners who make it possible for us to support the market so well. Not only does PSG recognize what we have accomplished, but they also share our vision for the future of ecommerce.”
PSG’s investment is expected to expand Searchspring’s strategic roadmap and accelerate product innovation to help customers continually improve their shoppers’ experiences. The investment also positions Searchspring for further go-to-market expansion in the U.S. and internationally.
Read More: Brand Equity Is Suffering With The Rise Of Cash-Back Apps And More Product Choices– Here’s Why.
“Searchspring has become a leader within the ecommerce industry based on their passion and drive for improving the shopper experience as well as their technology which enables merchants to increase conversion and cart size,” said Chris Andrews, Principal at PSG. “This strategic growth investment represents our desire to accelerate the growth of Searchspring and our shared vision of the opportunity in the ecommerce space.”
Scaleworks of San Antonio, an existing Searchspring investor, will remain an investment partner. Canaccord Genuity served as financial advisor to Searchspring. Weil, Gotshal & Manges LLP served as legal advisor to PSG.
