Top SalesTech News Of The Week – 9th December 2019
Being social is a human trait. Whether it’s your home or place of work, you will always want to make sure that your visitors are comfortable and have the best experience. Be it the convenience of getting to your establishment or returning to it, your visitor’s experience should be smooth and intuitive.
When it comes to Sales, every Salesperson or SalesTech team will have a set of qualifying questions in place just to make sure that they go after the most viable prospects. The B2B buying and selling process is already infamous for its longevity and complexity. Knowing how your SalesTech stack can help reduce sales cycles while increasing the incidents of wins is crucial to sales success today!
CRM solutions provider Redtail Technology published their survey which found out that in-person meetings and phone calls generate the most client engagement. Around 76% client engagement involved in-person meetings and 66% involved phone conversations.
Brainshark, Inc., the industry’s only data-driven sales readiness platform, announced that it has acquired Rekener, a leading sales scorecard provider. The acquisition extends Brainshark’s position as an innovative force and leader in the sales readiness and enablement software market, with the most effective and comprehensive solutions for preparing client-facing teams to perform at the highest level.
Seismic, the market leader for sales enablement platforms, has been named a Gold winner in the Customer Service Department of the Year category of Best in Biz Awards, the only independent business awards program judged by prominent editors and reporters from top-tier publications in North America.
Uberflip‘s acquisition of SnapApp is aimed at helping demand marketers within their ecosystem to gauge and sharpen their content strategy. The acquisition will help the company give more insights that will help marketers automate the personalization of content.
The sales enablement platform Highspot on Wednesday announced that it has raised a $75 million D-1 funding round with participation from existing investors ICONIQ Capital, Madrona Venture Group, OpenView, Salesforce Ventures and Sapphire Ventures.
The company’s total funding is now $200 million. The D-1 investment will bolster Highspot’s technology innovation, industry vertical expansion, and enterprise services and support capabilities.
Sprinklr, a Unified Front Office for Modern Channels on Tuesday announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management.
With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social advertising, managing more than $1.5 billion of annualized ad spend across major social channels including Facebook, Instagram, and Twitter.