RAIN Group Named to Training Industry and Selling Power’s Top Sales Training Companies Lists

RAIN Group, a global sales training company delivering award-winning results through in-person and virtual sales training, coaching, and reinforcement, announced today it was named to Training Industry and Selling Power’s 2021 Top Sales Training Companies Lists.

Providing sales training solutions since 2002, RAIN Group was recognized for its innovative training and retention offerings, remarkable client results, and contributions to the sales training marketplace.

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We recently introduced a new learning architecture that we’re very proud of and believe it will drive behavior change and results more than ever before

“There are hundreds of sales training providers around the world. It’s an honor to have our firm recognized by both of these reputable organizations,” shared Mike Schultz, president at RAIN Group. “We recently introduced a new learning architecture that we’re very proud of and believe it will drive behavior change and results more than ever before.

Traditional training often uses the instructor-led time to teach and then practice a concept. This model typically consumes a fair amount of live session time. We’ve found—with both live and virtual training—the opportunity exists to do much of the concept introduction and knowledge transfer before the training session. This allows the live session time to focus on application and coaching, helping sellers to quickly adopt and apply new skills.”

In the last year, RAIN Group has not only introduced the new training system but also launched Virtual Selling Imperatives, a curriculum aimed at helping sellers succeed in the new sales environment. Additionally, the firm was one of the first to conduct a major study on virtual selling, and its report Virtual Selling Skills & Challenges received a Gold Stevie Award for Research Report of the Year. Complete findings were then released in the Amazon bestseller Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely.

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As a global sales method company, RAIN Group’s solutions span the sales process with specific methodologies around sales conversations, sales coaching, strategic account management, prospecting, sales negotiation, sales opportunity management, virtual selling, and sales productivity. Following the training, several clients have gone on to win Brandon Hall and Stevie Sales & Customer Service awards for results achieved.

Securing a spot on Selling Power’s Top 25 list for the sixth consecutive year, providers were required to complete a comprehensive application and clients submitted surveys on their experience working with the training provider and the results achieved.

Earning a place on Training Industry’s Top 20 list for the third straight year, providers were also required to complete an in-depth application. Selection to the list was based on breadth and quality of programs/services and audiences served, ability to deliver training in learners’ preferred modalities, the strength of clients and geographic reach, company size and growth potential, and industry visibility, innovation, and impact.

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