SalesTech Star

PostReminder: The New Direct Response Platform for Omnichannel Marketers

PostReminder

With its enhanced QR code, customers can set reminders for sales and events wherever they are.

PostReminder is a new direct response platform that transforms how brands connect with consumers when timing matters. With the ease of a QR code, PostReminder lets customers set reminders for upcoming sales and events — wherever they see the ad.

Once a reminder is set, the prospect can add it to their calendar. They can also share the sale or event with friends and family. For the duration of the event, the prospect will receive scheduled text alerts to take action. The event will also remain on the prospect’s calendar, visible every time they check their schedule.

This simplicity enables brands to stay top-of-mind and drive consumer action for days, weeks, or even months without ongoing ad spend. PostReminder is also ideal for omnichannel marketing campaigns. Its QR code can appear in:

  • Direct mail
  • OOH
  • DRTV
  • POS
  • Print ads
  • Email
  • Web pages

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“PostReminder is a game-changer for direct response marketing. That’s because this is an opportunity to engage consumers when it matters — which is when that sale, movie, or event actually happens”

Because of its versatility, PostReminder has endless possibilities for brands in retail, entertainment, automotive, education, financial services, healthcare, insurance, real estate, travel, and utilities. PostReminder can drive direct response for offers and events, including:

Offers                            

  • Subscription services
  • Vacation packages
  • Banking services
  • Cable, streaming & internet
  • Real estate transactions

Events

  • Movies, shows & concerts
  • AEP and insurance renewal
  • Warranty & maintenance
  • Tradeshows
  • Real-estate open houses

PostReminder was created by Mike Gunderson, the founder of the direct mail agency Gunderson Direct. Like all direct-response marketers, Gunderson wanted a better way to stay top-of-mind with consumers and motivate them to take action.

“Until now, across any direct response channel, there’s been no way to interact with the consumer after they see that ad,” Gunderson says. “PostReminder is a game-changer for direct response marketing. That’s because this is an opportunity to engage consumers when it matters — which is when that sale, movie, or event actually happens.”

There are three pricing options for marketers, including a FREE option to test it out before scaling across all your marketing media. For direct mail campaigns, PostReminder enables brands to get a 3% discount on USPS mailings sent between May 1 and Nov. 30, 2023.

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