Postal.io Raises $9 Million Series A Led by Mayfield
Sales and Marketing Engagement Leader Helps Companies Make Authentic Offline Customer Connections – Even in the Era of Coronavirus-Driven Social Isolation
Postal.io, a leading sales and marketing engagement platform, announced that it has closed a $9 million Series A funding round led by Mayfield, the venture capital firm with a 50-year history of people-first investing. Postal helps scale direct mail workflows for sales and marketing, empowering companies to cut through online marketing clutter while improving offline conversion rates with automated direct mail, corporate gifting and charitable giving. In today’s era of coronavirus-driven, around-the-clock remote work, creating authentic human connections has become more important than ever, and Postal helps B2B companies find a way to “press palms” with customers in the absence of traditional physical sales calls, meetings and events.
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“What Marketo, Eloqua and HubSpot did for digital marketing automation, Postal is doing for offline marketing automation, particularly in an era when person-to-person connections have become increasingly difficult, yet remain very important”
Postal.io was founded by serial entrepreneurs Erik Kostelnik and Jed Danner to bring the efficiency of online marketing to offline engagement. Postal enables companies to manage real-world, hands-off prospect and customer touches in the form of cards and letters, as well as tailored premiums and customer gifts – in the same way they currently manage digital marketing assets and programs. Marketing techniques that were once considered “old school” are now “new again,” as savvy B2B marketers leverage Postal to manage and measure offline campaigns for maximum return.
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Given that most people are working from home 24/7, the need for solutions like Postal is particularly urgent, because email marketing shows a continued diminishing rate of return. According to industry experts, post-pandemic email marketing volume is up, while response rates remain at near or all-time lows. The current market environment underscores and truly sets the stage for technologies like Postal, which enables marketers to deliver personalized customer and prospect touches at scale. From campaign creation to delivery, Postal drives conversions by leveraging machine learning, customizable workflows and human-like personalization, which lead to experiences and relationships at scale.
“What Marketo, Eloqua and HubSpot did for digital marketing automation, Postal is doing for offline marketing automation, particularly in an era when person-to-person connections have become increasingly difficult, yet remain very important,” said Kostelnik, also CEO of Postal.io. “Our platform is designed to create authentic, tactile offline customer connections that help brands drive profitable customer relationships, even in turbulent times. We partnered with Mayfield for their people-first approach and experience in helping build SaaS companies from inception to industry leaders. They also deeply understand customer facing applications, given their successful investments such as Marketo, Outreach, ServiceMax and others.”
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