SalesTech Star

Plum Launches as the World’s First B2B Retail-Solutions Marketplace

The Plum logo

The new marketplace puts more than 50 click-and-launch retail solutions at users’ fingertips

Plum’s mission is to bring B2B retail solutions into the ecommerce age

Plum, the world’s first B2B retail-solutions marketplace, celebrated its public launch. The online marketplace features a self-serve, ecommerce interface designed to offer brands and retailers a convenient, one-stop destination for audits, insights, merchandising, marketing, ecommerce, and other retail solutions.

Initially featuring more than 50 solutions from a host of third-party providers, Plum combines trusted B2B retail solutions with a frictionless, online B2C shopping experience.

“It’s time for retail solutions to enter the ecommerce age,” said CEO and co-founder, Rick West. “Traditionally, retail solutions have made companies jump through too many hoops. If cars can be purchased online with just a few clicks, why not retail solutions?”

All Plum products have been streamlined to maximize efficiency and minimize frustration. From retail auditing to brand photography, solutions are designed to be shopped, purchased, and launched in a matter of minutes, with no contracts, phone calls, or sales presentations.

According to West, the marketplace seeks to eliminate the barriers to entry generally associated with buying B2B retail solutions, reducing the amount of time, effort, and money companies invest, and democratizing the process for smaller businesses.

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“This is the culmination of many conversations with brands and retailers,” West said. “Sales-heavy approaches to retail solutions weren’t working for them. Plum envisions a new future for B2B solutions, substituting a few simple clicks for traditional sales calls.”

Plum is the direct outgrowth of retail-solutions firm Field Agent. Since 2010, Field Agent has served the retail industry with an assortment of retail solutions, powered by a panel of over two million U.S. shoppers. But with the irreversible growth of ecommerce, it became increasingly clear for Field Agent that retail solutions—like everything—were primed for digital disruption.

“Amazon has trained shoppers to prefer self-education and self-service to sales presentations, even for large or complex purchases,” West said. “We’re focused on becoming the one-stop shop for everything companies need to win at retail, and what you see on Plum today is really just the beginning.”

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The initial lineup of Plum products includes auditing, trial, merchandising, ecommerce, marketing, and research solutions from the following providers:

  • Aisle 9 – Professional brand and product photography
  • Customer Impact – Third-party retail merchandising services
  • Observa – Third-party retail merchandising services
  • Retevo – On-shelf retail intelligence and analytics
  • Webata – Retail intelligence and performance analytics for Walmart suppliers
  • Field Agent – Location-specific auditing, trial, reviews, and insights

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