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Pendo Announces Asia-Pacific Expansion

Fueled by strong revenue growth, Pendo opens offices in Japan and Australia

Pendo, a platform that helps companies accelerate digital product adoption among customers and employees, announced its expansion into the Asia-Pacific region, beginning with offices in Tokyo and Sydney. Pendo plans to employ more than 20 people in Asia over the next two years, in roles spanning sales, marketing, customer success and technical support.

Japan and Australia have robust technology ecosystems, aggressive digital transformation plans and impressive talent pools, all of which help make the case for Pendo’s expansion into this region,” said Todd Olson, CEO and co-founder of Pendo. “We are excited to continue to champion the product manager as we grow across Asia.”

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Leading Pendo Japan is Country Manager Kiyo Takayama, who most recently served as vice president of channel sales, public sector and finance sales at Box Japan. Takayama brings over 23 years of enterprise software experience to Pendo, helping global brands like Adobe (Omniture), Cloudera and Box drive demand and interest in Japan.

Pendo’s entry into the market comes at a critical time. Gartner projects the rate of cloud spending in Japan to rise from 3.0% in 2019 to 4.4% in 2022, helping to overcome a lag in cloud adoption compared to other parts of the world. Japanese companies are also accelerating automation to help offset a projected talent shortage. A study by McKinsey Global Institute (MGI) recommends Japanese companies deploy new technologies to drive innovation and efficiency and to introduce new business models, which will help fuel the 2.5-fold increase in productivity growth needed to maintain its existing GDP growth rate.

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With its combination of product analytics, in-app guidance and product planning and feedback tools, Pendo helps companies through this transformation. Product teams use Pendo to automate user onboarding, education and support, to inform and launch new products and features, to measure user sentiment and to accelerate software usage and adoption, all without requiring engineering resources.

“The Japanese IT market is one of the most advanced in the world. However, the usage rate of the cloud is still not high, and there is room for significant growth in software usability,” said Takayama. “I’m excited to help Japanese companies improve adoption of their software products, increasing employee productivity and customer satisfaction.”

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