SalesTech Star

FranConnect Reports Record Sales Growth in 2021

Leading Provider of Franchise Management Solutions Tripled Sales Growth from Prior Year through Market-leading Investments in Technology, Experience Management, and Strategic Partnerships

FranConnect, the leading provider of franchise management solutions for driving success in franchise sales, operations, and marketing, announced record sales growth in 2021. FranConnect welcomed over 125 franchise brands and multi-location businesses to its client roster, celebrating its highest-ever bookings year and expanded partnerships with more than 100 brands to triple its annual sales from 2020. FranConnect proudly counts approximately 900 franchise brands and over 300,000 units worldwide among its client base and is quickly becoming the “gold standard” for technology in the franchise industry.

“Over the last two years, we made an unwavering commitment to solve the hardest problems faced by the franchise industry and to support our customers during considerable market volatility,” said Gabby Wong, CEO of FranConnect. “We fundamentally believe that the operational challenges faced by franchise brands are unique and require franchise-specific enterprise technology to achieve scaled growth. Brands not only require applications that support specific processes like franchise sales, field operations, and royalty collection, but also need a clearer view of the performance of the franchise system as a whole and standardized methods for engaging with owners.”

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FranConnect reported that increased adoption of its Operations solution, launched in 2020, drove over one-third of the company’s sales growth in 2021, largely due to customers seeking technology that automates support of unit-level operational needs. The growing challenges of labor shortages, continuously-evolving regulatory and health requirements, and greater pressure for unit-level profitability means that brands are looking for solutions that help drive better results. As a result, FranConnect expects continued growth in market adoption of its Operations solution in 2022.

“Working with FranConnect has been a real blessing. It’s given us data at our fingertips and it’s allowed us to take the data to manage the business,” said Chris Dull, CEO of Freddy’s Frozen Custard & Steakburgers, a fast casual franchise concept with more than 400 locations across 34 states. “Coming into Freddy’s organization, we had dozens of spreadsheets and other data assets around the company that all operated in silos. And we were able to take all of that data and aggregate it into the FranConnect system, which created one source of truth.”

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For the coming year, FranConnect has a focused market expansion plan and an ambitious technology, solutions, and experience management roadmap as it continues its push toward reaching over 1,000 customers and a half million locations worldwide. After growing its employee base by 20% last year, FranConnect is continuing to hire across all functions as part of the company’s growth plans. FranConnect was recently named one of the 2022 “Best Places to Work in Virginia” by Virginia Business. In the coming weeks, FranConnect will open an office in the United Kingdom, its first office in Europe, to better serve the EMEA market and will continue to grow its strategic partnership program, including the Consulting Alliance Partnership Program launched in April 2021.

“We continue to heavily invest in our multi-year growth strategy across all areas of our business, including our product, people, and customer experience and will look to expand our partnership capabilities to provide broader reach,” said Wong. “The success of our customers and the broader franchise market over the last two years demonstrates the strength of the franchise business model and its ability to continue to drive economic growth and recovery. We look forward to continuing to be a premier vendor and partner in this market.”

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